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Holland America Line Raises $400,000 for Susan G. Komen For The Cure

Submitted by: Holland America Line

Categories: Philanthropy & Corporate Contributions, Corporate Social Responsibility

Posted: Mar 30, 2007 – 05:30 PM EST


Over 31,000 Guests Participated In 400 Ship-Based Walks

Mar. 30 /CSRwire/ - Seattle, WA - March 30, 2007 - Holland America Line raised $400,000 for Susan G. Komen for the Cure, easily exceeding its $250,000 fundraising goal for the year-long program which ended today.

In celebration of the success of the ship-based program -- where ship passengers pledge money for walking laps around the deck -- Richard D. Meadows, CTC, executive vice president, marketing, sales, and guest programs for Holland America Line, presented representatives from Komen for the Cure with a check today at the Cruise 3sixty conference in Ft. Lauderdale.

"We're overwhelmed with the spirit and generosity of our guests," said Meadows. "On every cruise, our guests take time from their holiday to raise money to help fight this disease. Holland America Line is proud to be a vehicle for this most worthy cause."

Meadows noted that one charter group on board the ms Maasdam turned out nearly 800 participants who raised $11,800, smashing the previous Holland America Line single walk record of 349 walkers.

On Deck for the Cure details
Holland America estimates that over 31,000 guests participated in over 400 walks on Holland America Line cruises worldwide in one year. Participants pledged a dollar amount, then simply put their sea legs to good use and walked around the ship's deck for a total of five kilometers. Depending on the ship, guests walk up to 12 laps to reach 5K. Each participant received an On Deck for the Cure t-shirt and On Deck for the Cure pink wristband as well as an invitation to a pink lemonade reception following the walk.

Carnival Corporation & plc extends program to other ship lines for 2007
Buoyed by the success of Holland America Line's On Deck for the Cure program, Carnival Corporation & plc brands announced today that four other Carnival brands will introduce the year-long fund raising program to their guests. Starting in April, the combined 65 ships from Carnival Cruise Lines, Princess Cruises, Seabourn Cruise Line, and Costa Cruises, along with Holland America Line, will provide an opportunity for guests to participate in the walks and other activities with the goal of raising $1 million by April 2008.

On Deck for the Cure, presented by the Holland America Line Foundation, builds upon Holland America Line's existing charitable programs including cash sponsorships, in-kind shipboard events, free and reduced-fare cruise donations for nonprofit fundraising events, United Way participation and other philanthropic activities. The Holland America Line Foundation donates 75%, or a minimum of $11.25, of each $15 donation to Komen for the Cure. The remaining 25% covers a portion of the program costs.

For information about sailing dates and cruise destinations, contact a travel agent or call Holland America Line at 1-877-SAIL-HAL (1-877-724-5425) or visit For more information about Holland America Line's giving program email

Editors photography note: Photos of On Deck for the Cure can be downloaded at

About Susan G. Komen for the Cure
Susan G. Komen for the Cure was established in 1982 by Nancy Brinker to honor the memory of her sister, Susan G. Komen, who died from breast cancer at the age of 36. Today, Komen for the Cure is an international organization with a network of more than 75,000 volunteers working through local Affiliates and events like the Komen Race for the Cure® to eradicate breast cancer as a life-threatening disease. A global leader in the fight against breast cancer, Komen for the Cure fulfills its mission through support of innovative breast cancer research grants, meritorious awards and educational, scientific and community outreach programs around the world. Through fiscal year 2005, Komen for the Cure, together with its Affiliate Network, corporate partners and generous donors, has invested $630 million in breast cancer research, education, screening and treatment programs. For questions about breast health or breast cancer, visit Komen for the Cure’s Web site at or call the National Toll-Free Breast Care Helpline at 1.800.I'M AWARE® (1.800.462.9273).

About Holland America Line [a division of Carnival Corporation and plc (NYSE: CCL and CUK)]
Holland America Line's fleet of 13 ships offers nearly 500 cruises to more than 320 ports. Two- to 108-day itineraries visit all seven continents, including Antarctica, South America, Australia/New Zealand and Asia and Grand World Voyages; and popular sailings to ports in the Caribbean, Alaska, Mexico, Canada/New England, Europe and Panama Canal.

In the 2006 Portrait of Affluent Travelers survey by Yesawich, Pepperdine, Brown and Russell, Holland America Line topped the list of cruise lines sought after by affluent leisure travelers. Its recently completed $225 million fleetwide Signature of Excellence enhancements added features such as the Culinary Arts Center presented by Food & Wine magazine — a state-of-the-art onboard show kitchen where more than 60 celebrated guest chefs and culinary experts provide cooking demonstrations and classes — Explorations Café powered by The New York Times, teens-only activity areas and all new stateroom amenities highlighted by flat-panel TVs and plush Euro-top Mariner's Dream Beds. For more information, consult a travel agent, call 1-877-SAIL-HAL (877-724-5425) or visit

World's Leading Cruise Lines
Among the highest-rated cruise lines in the world, Holland America Line is a member of the exclusive World’s Leading Cruise Lines alliance, which also includes Carnival Cruise Lines, Princess Cruises, Cunard Line, Seabourn Cruise Line, and Costa Cruises. Sharing a passion to please each guest and a commitment to quality and value, these lines appeal to a wide range of lifestyles and budgets. The World’s Leading Cruise Lines offer exciting and enriching cruise vacations to the world’s most desirable destinations.

For more information, please contact:

Rose Abello Holland America Line
Phone: ((206) 281-3535


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