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Lime.com Rolls out the Green Living Animated Web Series --"Ms. Rabble"

Submitted by: LIME

Categories: Corporate Social Responsibility

Posted: May 07, 2007 – 12:33 PM EST


Voiced by Comedienne Victoria Jackson, "Ms. Rabble" Recycles, Manages Stress and Finds Herself Web Series Anchors May "Ditch It" Themed Tentpole - Spring Cleaning for the Home, Body and Mind

May 07 /CSRwire/ - NEW YORK--(BUSINESS WIRE)--May 7, 2007--LIME, the #1 green living multimedia brand, will roll out an originally produced animated webisode series that provides a fresh and irreverent perspective of today's green living movement. Produced for LIME (www.lime.com) by award winning short filmmaker Frank Chindamo of Fun Little Movies and Face2Face Animation Studios, comedienne Victoria Jackson (formerly of
Saturday Night Live), is featured as the voice of "Ms. Rabble." "Ms. Rabble" (www.lime.com/msrabble), which marks the first animated webisode series that LIME has developed for its multiple platforms, launches today on LIME's broadband channel and will roll out on additional digital platforms over the next few months.

The first three webisodes are: "Eco-Schmecko," focusing on recycling -- from diapers to boyfriends; "Stress Management," which gets up-close-and-personal with Ms. Rabble on "the couch" as she examines the importance of living a balanced lifestyle; and "I Found Myself," a tongue-in-cheek commentary on self-awareness.

"Green and healthy living has become mainstream and we wanted to create something that would connect with a broad audience and make them laugh," said Judith Tolkow, SVP, Programming, LIME. "We created Ms. Rabble for the newcomers to the green lifestyle, as well as for the loyalists, as an irreverent and entertaining look at the green living sector."

The "Ms. Rabble" animated series anchors LIME's May themed "Ditch It" tentpole month (www.lime.com/ditchit), providing an alternative view on traditional spring cleaning for the home, body and mind. Folks visiting LIME's website will be able to find a room-by-room guide developed by renowned organizing expert Regina Leeds from LIME Radio's
"The Zen of Organizing," who will provide easy steps to tackle that closet, office, kitchen and bathroom. In addition, LIME will provide readers with an online recycling tool that will allow users to find responsible ways of ditching their belongings this spring...boyfriends
not included!

Other videos to be featured in May include short form videos featuring eco-stylist guru Danny Seo as he introduces countertops made from recycled materials as well as a visit to the New York Center for Green Remodeling, where he helps readers discover second-hand treasures from construction sites. Also highlighted in May are videos that will inform readers on recycling cell phones and office furniture.

Fun Little Movies specializes in producing original, live-action mobile comedy. FLM's "Fun Funny Phone Films" have won 20 awards including finalists' places at the Cannes Film Festival for Best Short and the Mobile Entertainment Magazine Awards for Best Video, as well as CTIA's "World Smallest Film Festival" and played on HBO, Showtime, CBS, Playboy, MTV and Comedy Central. View FLM's mobile comedy on the Sprint Power-Vision Multimedia Service, on Microsoft Windows Mobile-powered devices and on numerous other platforms around the world.

About LIME

LIME (lime.com) is a multimedia lifestyle brand with multiple platforms devoted to delivering entertaining and insightful content to the growing worldwide community focused on leading a healthier, greener, and more balanced lifestyle. LIME is currently available on broadband television, SIRIUS Satellite Radio channel 114, on demand with cable providers nationally, and at lime.com on your PC and mobile phone. LIME is owned by Revolution Living LLC and is headquartered in New York City.

Revolution Living (revolution.com), a majority investor in LIME, is a subsidiary of Revolution LLC, which builds innovative companies in sectors that are ready for dramatic change. The common theme linking Revolution's businesses is that they provide consumers with greater control, choice and convenience. Revolution partners with companies in the early growth stage and manages them for long-term growth. The Chairman and CEO of Revolution is Steve Case, best known as the entrepreneur who made the Internet accessible to millions of people by co-founding AOL.

Copyright Business Wire 2007

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