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LIME Launches First Ever "Green" Ad Network

Submitted by: LIME

Categories: Environment, Health & Wellness

Posted: Apr 23, 2007 – 09:33 AM EST


Syndicate of Bloggers and Websites for Advertisers to Reach the Desirable New "Green" Market Segment

Apr. 23 /CSRwire/ - NEW YORK--(BUSINESS WIRE)--April 23, 2007--LIME, the #1 multiplatform green/healthy living lifestyle brand, today launched the first-ever "green" ad network, providing advertisers with a comprehensive one-stop-shopping opportunity to reach this burgeoning and desirable "green" market. The ad network, called LIME Ad Network, is comprised of a consortium of established bloggers and websites with a dedicated readership who are interested in wellness, eco-living and personal growth.

"Today, the term 'green' reflects a wider and more encompassing area of lifestyle interest, including eco-home, healthy foods, wellness, mindful fitness and green technology and products," said C.J. Kettler, founder and CEO of LIME. "Increasingly, advertisers are developing brands and campaigns designed specifically to reach consumers who are interested in a healthier, greener, more balanced lifestyle. This audience has more than $230 billion in consumer spending power and until now there has been no aggregator of the green/healthy living sector. With the LIME Ad Network, we expect to amass the green audience from the grassroots and viral communities that are passionate about this emerging lifestyle."

According to a LOHAS (Lifestyle of Health and Sustainability Organization) study conducted by the National Marketing Institute (NMI/2003-2006), consumer spending in the green/healthy living sector is $230 billion, split across five categories, including: EcologicalLifestyles ($81 billion), Sustainable Economy ($75 billion), Alternative Healthcare ($31 billion), Healthy Living ($28 billion), and Personal Development ($11 billion). In addition, market segmentation studies suggest that more than 139 million Americans are interested or active in this market sector. Year-over-year growth rates for key market segments are significant, including the Organic Trade Industry at 17% (OTA 2005), LEED certified Green building applications at 60% (U.S.Green Building Council, 2001-2005), Mind/Body fitness at 46% (Leisure Trends, 2004) and the purchase of Hybrid cars at 267% (National Marketing Institute, 2005).

The LIME Ad Network will nearly double's current reach and will expand its footprint for advertisers interested in targeting this audience. The LIME Ad network brings together well established bloggers and websites with a strong following, such as:

  • (, one of the leading
    environmental science sites, reaching more than 600,000
    monthly unique users and close to 2.5 million monthly page
    views. Its goal is to raise interest in wildlife and wildlands
    while promoting awareness of environmental issues. A kids'
    version of the site ( is available in 16

  • ( monitors and explores the
    current explosion in technology that has been designed to
    mitigate the human impact on the environment. The site
    provides daily insight into technologies that benefit our
    environment, from hybrid cars to alternative energy.

  • ( is the brainchild of Bentley
    Christie and Steve Doiron, two Canadians with a passion for
    eco-friendly solutions, EcoSherpa's main goal is to connect
    with and motivate as many people as possible - providing the
    guidance and encouragement needed to get started on the path
    towards green living.

  • The Beauty Brains ( is a site
    that cuts through the hype and gives people honest, fact-based
    scientific answers to questions pertaining to beauty and
    cosmetics. The founders believe in enabling the consumer to
    make healthier, informed decisions.

  • Savvy Vegetarian ( is a green
    vegetarian web site, with a wide range of popular vegetarian
    recipes and cooking tips, along with free reports on
    vegetarian diet, nutrition and lifestyle. Savvy Vegetarian
    offers practical and informed vegetarian advice, plus articles
    and resources on organic food, healthy eating, and green

  • ( is a blog targeting women
    who want to reach and write about environmental issues with a
    sense of humor. Topics range from eco-fashion, new products
    and design to climate change and the importance of recycling.

About LIME

LIME ( is a multimedia lifestyle brand with multiple platforms devoted to delivering entertaining and insightful content to the growing worldwide community focused on leading a healthier, greener, and more balanced lifestyle. LIME is currently available on broadband television, SIRIUS Satellite Radio channel 114, on demand with cable providers nationally, and at on your PC and mobile phone. LIME is owned by Revolution Living LLC and is headquartered in New York City.

Revolution Living (, a majority investor in LIME, is a subsidiary of Revolution LLC, which builds innovative companies in sectors that are ready for dramatic change. The common theme linking Revolution's businesses is that they provide consumers with greater control, choice and convenience. Revolution partners with companies in the early growth stage and manages them for long-term growth. The Chairman and CEO of Revolution is Steve Case, best known as the entrepreneur who made the Internet accessible to millions of people by co-founding AOL.

Copyright Business Wire 2007

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