SEATTLE, WA. - March 19, 2009 - CEOS and leading sustainability innovators include representatives from Microsoft, Boeing, Starbucks, Lafarge, New Belgium Beer, Kettle Foods, The Holland Inc, Spud, fmyi, Portland General Electric, End Footwear, The Port of Seattle, Salt Spring Coffee Company, Gray’s Harbor Paper, Nestle Waters North America and more are to share sustainability strategies in Seattle to kick-off a new series of business sustainability events. The series is called Action for a Sustainable America and the Seattle event takes place June 10-11.

Event series background
US corporations are increasingly feeling the pressure from regulators, consumers, investors and communities on a variety of environmental and social issues. As companies start to examine their responsibilities beyond that of shareholder value the complexity and scope of the problem becomes clear while potential solutions remain ambiguous.

Corporate leaders with vision and foresight now realise that isolated programs of incremental improvements through eco-efficiency, public relations, carbon management, public philanthropy or publishing reports cannot fully address the major issues that sustainability present.

What is needed is a new agenda for sustainability that will provide a framework for companies to become fully responsible, to build profit and value without compromising the ability of future generations to do the same.

Forward thinking companies realise that sustainability is an opportunity to show leadership, it is an opportunity for innovation and invigoration that will develop better managed, more successful and profitable enterprises.

The aim is for these companies to develop the systems, strategy and frameworks that will successfully equip them for the challenges and opportunities now being presented by regulation, resource scarcity and climate change.

Topics to be covered at Action for a Sustainable America Seattle include:

• A working definition of sustainability "“ what stakeholders expect


• Aligning sustainability priorities with business priorities


• Developing a structured approach to balancing risk and opportunity


• Translating strategic objectives in to business terms and proper actions


• How do you make sustainability scalable?


• Developing corporate strategies that anticipate regulation


• Involving non-traditional sources in corporate strategy


• Driving value from Sustainability in a downturn

About Action for a Sustainable America

Action for a Sustainable America is a series of conferences across the US at which leaders from corporations and organisations will meet to examine how they are using sustainability to redefine corporate strategy and drive management practice. The series kicks off in Seattle, June 10-11 and continues in New York (July), Chicago (September) and Miami (November). These strategic and management focused events are complemented by detailed sector focused conferences on Manufacturing (Chicago, April), Stakeholder Engagement (July, New York), Fashion (September, Chicago), Water (San Francisco, December) and Food (San Francisco, December).

About Green Power Conferences:

Green Power Conferences provides high quality, interactive events specializing in four areas: Renewables, Biofuels, Carbon Markets and Action for a Sustainable America.

www.greenpowerconferences.com

Green Power Conferences

Green Power Conferences

Green Power Conferences provides high quality, interactive events specializing in four areas: Renewables, Biofuels, Carbon Markets and Corporate Climate Response. Corporate Climate Response events bring together companies, regulators and other carbon experts to discuss how companies can best reduce their overall carbon emissions.

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