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Sustainable Brands '09 Releases Full Program Schedule: REI, Clorox, Kaiser, Starbucks Contribute

Submitted by: Sustainable Life Media, Inc.

Categories: Events, Corporate Social Responsibility

Posted: May 12, 2009 – 02:13 PM EST


Sustainable Brands ’09 Releases Full Program Schedule: REI, Clorox, Kaiser, Starbucks Contribute

May 12 /CSRwire/ - BURLINGAME, Calif., May 12, 2009 - Sustainable Brands today announced its full conference schedule for 2009 conference taking place in Monterey, California May 31 - June 3 and unveiled confirmed plenary speakers for each morning. The event will feature three distinct themes: Meta Trends (economic, environmental and social context in which brands will be built going forward), New Markets & Brand Communications (consumer feedback, case studies, and breakthrough communications strategies) and Ingenuity at Work (business innovation with sustainability at the core).

As final arrangements are being completed for the conference, the plenary sessions, workshops, breakouts and special sessions are drawing strong attendance. Sustainable Brands '09 continues on track once again to draw over 500 attendees despite the challenging economic environment. A variety of conference pass packages are still available to meet the needs of varying budgets and travel schedules.

Plenary speakers on the morning of the first full day, Monday June 1, will address Meta Trends in Sustainability. Among them, Adam Werbach, CEO of Saatchi and Saatchi S, will speak from his soon to be released book on Sustainable Strategies for Turbulent Times; Tod Arbogast of Dell on Defining Carbon Leadership; Ben Packard of Starbucks on the Rise of Fair Trade; Dacher Keltner, PhD, on the Benefits of Altruism; Dev Patnaik on the Business Case for Empathy; Hazel Henderson on the new Green Economy. The event will also feature a variety of panel discussions on the future of the corporation, the true ecological cost of commerce beyond carbon, and other market trends and social movements that are impacting brands around the world.

Plenary speakers on Day 2 provide a look at New Markets & Brand Communications Best Practices with an emphasis on key learning from those building some of the leading sustainable brands. Featured presentations include brand leaders from Clorox, Frito Lay Sun Chips, Kaiser Permanente, hot digital start up 1BLOG (1 Block Off the Grid), California Academy of Sciences, eBay and more.

Ingenuity at Work provides the focus for Day 3 plenary talks, offering a look at some of the most progressive strategies for driving new business by providing sustainable solutions.

About Sustainable Brands '09
Widely reputed to be the most compelling sustainability conference of the year, Sustainable Brands ‘09 will convene business strategists, along with sustainability, design and brand leaders from a cross section of organizations such as Adobe, Adidas, The Bill & Melinda Gates Foundation, Dell, Clorox, Interbrand, Johnson & Johnson, Kohler, Mohawk, Nestle/Purina, SC Johnson, Steelcase, Waste Management, and an unprecedented list of others.

In addition to a newly expanded Solutions Showcase Expo and Sponsored Sessions series, an extended "Un-conference" where participants create the conversations, a plethora of evening networking activities over the four days of the event, and a dozen hands-on workshops taking place as part of a post-conference deep dive day of learning are planned along side this year's conference. These provide interactive exploration of topics such as: Practical Strategies for Green Marketing & Eco-Innovation with Jacquelyn Ottman, Imagining a Future for Sustainable Brands with Global Business Network, the leading international scenario firm, Understanding Your Ecological Footprint with Global Footprint Network and Social Impact Metrics with the Center for Sustainable Innovation and much more.

Details on the conference are unfolding daily at: http://www.sustainablebrands09.com

About Sustainable Life Media
A business-to-business online community, e-newsletter and event company located in Burlingame, CA, Sustainable Life Media (SLM) is home for business professionals looking to build new value and competitive advantage by innovating more sustainable strategies, practices and products. SLM delivers top news stories related to the what, who and how of environmental and social innovation, and helps community members connect with thought leaders, peers, partners and solutions providers that can help them quickly reach their goals. For more information, please visit: http://www.sustainablelifemedia.com/about To subscribe to SLM Newsletters, free, please visit www.sustainablelifemedia.com/newsletters.

For more information, please contact:

Carla Mancebo Cohn & Wolfe
Phone: 4153658532

For more from this organization:

Sustainable Life Media, Inc.


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