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Sustainable Brands '09 Presents "The Way Forward," Seeing Sustainability as the Key Driver for Successful Companies in the Future

Submitted by: Sustainable Life Media, Inc.

Categories: Sustainability, Events

Posted: Feb 10, 2009 – 07:33 AM EST


Conference explores business opportunities presented by current seismic cultural shifts, May 31 – June 4, 2009 at the Monterey (CA) Conference Center

Feb. 10 /CSRwire/ - BURLINGAME, Calif. - February 10, 2009 - Sustainable Brands 09 presents its third annual, three-day conference with a comprehensive look at how sustainability strategy is continues to be the singular driver for company success within current economic, environmental and social shifts. Sustainability leaders and pioneers will discuss the way in which business, government and NGOs operate in the rapidly changing world as sustainability continues to be a driver for revenue growth and brand equity in the 21st Century.

Forward-looking business thinkers, brand strategists, designers, sustainability executives and communications experts at market-making companies including Aveda, Coca-Cola, Clorox, GE, HP, Johnson & Johnson, Nestle/Purina, Office Depot, PepsiCo, Proctor & Gamble, Seventh Generation, Toyota, Wal-Mart and others will be on hand for:

  • Inspiration, insight and challenge from change makers who are leading the way

  • Full tracks of "how to" dialogues led by those on the front lines on:

    • Changing Market Drivers & Successful Strategic Response

    • Breakthrough Business, Product, Packaging & Materials Re-design

    • Positioning & Communicating a Sustainable Brand in an Economically Strapped, Web 2.0 world

    • Supply Chain Solutions for Reduced Risks and Costs, and Positive Brand Impact

  • Strategies and skills in partnering for success, measuring sustainability, igniting inspiration in skeptics and more
"Sustainable Brands 09 celebrates the creativity and innovation of those who are creating new solutions to the many challenges in today's world," says KoAnn Vikoren Skrzyniarz, President and CEO of Sustainable Life Media, organizers of Sustainable Brands. "We are continually inspired by the problem-solving focus and continued optimism in our community. The challenges we all face of adapting in the face of global economic upheaval, environmental degradation and societal inequities are real, but the rewards are great for those who lead the way forward."

This year's program is being curated and hosted by an expanded advisory board of 35 exceptional leaders in sustainable innovation, all of who are Sustainable Brands alumni. The group brings a cross section of perspective and expertise in business strategy, brand leadership, design, materials, culture change and cross-sector collaboration. Among them they share a wealth of experience driving business success across all market sectors and within companies such as Coca-Cola, Proctor & Gamble, Nike, Nau, Seventh Generation, Royal Dutch Shell, Dow Chemical, Unilever, Interface Inc., New Belgium Brewery and many, many more. Together they will help shape the direction of the Sustainable Brands franchise, and ensure that the right topics and people are brought to the conversation both in 2009 and beyond.

Sustainable Brands Conference alumni have come to expect exceptionally high caliber faculty and content. SB'09 will once again showcase breakthrough innovation for sustainability and demonstrate how the best new solutions are born out of a new set of productive problem-solving conversations. These conversations are taking place among business units, between companies and their customers and other stakeholder groups, among businesses across market sectors and continents, and even among competitors.

Attendees will have an opportunity to participate in a variety of forums, discussions, workshops and keynotes that will help shed light on the context in which brands will be built in the future, as well as challenge assumptions and present new possibilities in the face of the massive change underway in the world. For those convening in Monterey this year, the business case for sustainable innovation is clear. For them, 2009 is expected to be the beginning of real progress as the climate for sustainable brands is finally fully right for change.

About Sustainable Brands

Widely reputed to be the most compelling sustainability conference of the year, Sustainable Brands ‘09 will convene over 600 brand leaders from companies such as AMD, AT&T, BP, Dell, Coca-Cola, Clorox, GE, HP, Kimberly-Clark, Nestle/Purina, PepsiCo, Time, Inc., Toyota, Wal-Mart and an unprecedented list of others. Details on the conference will be unfolding in coming weeks at: http://www.sustainablebrands09.com. SB08 sold out. Early registration incentives are in place now, but will be limited. Prospective attendees wishing to reserve space at the best rate and receive a complimentary hotel room night along with their registration should book soon.

About Sustainable Life Media

A business-to-business online community, e-newsletter and event company located in Burlingame, CA, Sustainable Life Media (SLM) is home for business professionals looking to build new value and competitive advantage by innovating more sustainable strategies, practices and products. SLM delivers top news stories related to the what, who and how of environmental and social innovation, and helps community members connect with thought leaders, peers, partners and solutions providers that can help them quickly reach their goals. For more information, please visit: http://www.sustainablelifemedia.com/about. To subscribe to SLM Newsletters, free, please visit http://www.sustainablelifemedia.com/newsletters.

For more information, please contact:

Chip Wood Sustainable Life Media
Phone: 650-344-9693, x 102
Phone 2: 650-291-0423
Hunter Sasser Sustainable Life Media
Phone: 650-344-9693, x103

For more from this organization:

Sustainable Life Media, Inc.


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