MONTEREY, CA - June 5, 2008 - Sustainable Brands '08 came to a close after four days of stimulating and thought-provoking dialogue on all aspects of sustainability. The second Sustainable Brands conference, themed "Below the Surface," was a resounding success and received positive accolades from participants.

SB'08 more than doubled in size from the inaugural event held in September 2007, and saw the debut of 17 products and research findings. More than 550 brand leaders from leading companies including Best Buy, Boeing, Clorox, Dial/Henkel, DuPont, Gap Inc., General Mills, HP, Nestle-Purina, Nordstrom, Seventh Generation, Pepsi-Cola, Panasonic, Payless Shoes, Procter & Gamble, Red Bull, SAP, Steelcase, SC Johnson and Yahoo! participated in this year's event. In addition to presentations of case studies, research, best practices and new thinking, the conference offered hands-on workshops, a trade show and multiple book signings.

"In all my years of working closely with this community, I have never seen such leadership, commitment and momentum around balancing profitable business strategies with the needs of the planet and society," said KoAnn Vikoren Skrzyniarz, CEO of Sustainable Life Media. "I absolutely expect SB08 to be a launch pad for sustainable innovation, collaboration and acceleration."

Bloggers on site at SB’08 captured highlights of the show, including:

• Current Key Drivers of Sustainable Business (Hint: That Means You)
  (http://www.sustainablebrands08.com/sb08blog/current_drivers_of_sustainable_business)


• Trends in Consumer Brand Perception: Who Made This Year’s Green List? (http://www.sustainablebrands08.com/sb08blog/trends_in_green_brand_perceptions)


• How to Build a Culture of Sustainability: Straight Talk from Seventh Generation CEO Jeffrey Hollender (http://www.sustainablebrands08.com/sb08blog/seventh_generation_culture_as_brand)


• "Skip the Babies, Kill the Daisies, and Pulverize the Planets!" (Or, Green Marketing for the 21st Century) (http://www.sustainablebrands08.com/sb08blog/green_marketing_for_the_21st_century)


• The Designers Accord: The Next Step in the Sustainability Conversation (http://www.sustainablebrands08.com/sb08blog/the_designers_accord)


• Five Things Yahoo Knows About Getting Bloggers Green Attention (www.sustainablebrands08.com/sb08blog/what_yahoo_knows)


• Postcards from the Peanut Gallery: What Attendees Are Saying About SB'08 (http://www.sustainablebrands08.com/sb08blog/postcards_from_the_peanut_gallery)

About Sustainable Life Media

A business-to-business online community, e-newsletter and event company located in Burlingame, CA, Sustainable Life Media (SLM) is home for business professionals looking to build new value and competitive advantage by innovating more sustainable strategies, practices and products. SLM delivers top news stories related to the what, who and how of environmental and social innovation, and helps community members connect with thought leaders, peers, partners and solutions providers that can help them quickly reach their goals. For more information, please visit: http://www.sustainablelifemedia.com/about. To subscribe to SLM Newsletters, free, please visit http://www.sustainablelifemedia.com/newsletters.

Sustainable Life Media, Inc.

Sustainable Life Media, Inc.

Sustainable Life Media is an integrated media company that delivers information, produces events and cultivates communities of interest to facilitate the shift to a flourishing and sustainable economy. Our mission is to inspire and enable forward-thinking individuals and organizations to innovate and implement ideas that contribute to individual and collective health and prosperity that can be sustained.

We bring together optimistic, visionary and courageous individuals from around the world who share a passion for purpose and a desire to create change. Leaders from around the globe are intrigued by Sustainable Life Media's ability to convene diverse stakeholder groups that create an atmosphere for open and transparent conversations that lead us towards a future of innovation and imaginative ideas that support a flourishing and sustainable economy.

Sustainable Brands – our flagship learning, collaboration and commerce community, draws together sustainability, brand and design/innovation professionals to share success stories and emerging best practices and to push the envelope of social and environmental brand innovation. Our goal in serving the Sustainable Brands community is to paint a clear picture of what is driving change in today's business landscape, uncover leading-edge sustainable brand strategies and tools, and facilitate community collaboration for shared benefit – all with the goal of helping more brands prosper by leading the way to a better world. To learn more, visit www.SustainableBrands.com.

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