Submitted by: Sustainable Life Media, Inc.
Posted: Apr 15, 2008 – 10:00 AM EST
Apr. 15 /CSRwire/ - BURLINGAME, CA - April 15, 2008 – Nearly two months out from this June's Sustainable Brands conference in Monterey, California, sign ups are already topping last year's final figures. Sustainable Brands is rapidly cementing itself as the place to be for brands on the path to sustainability, and providing further evidence that the global movement towards sustainable innovation is thriving even in a complex economic environment.
Over 75 speakers from companies such as Best Buy, Dow, Clorox, Earthbound Farms, Gap Inc., InterfaceFLOR, HP, Johnson Controls, Keen Footware, Method, Steelcase, Seventh Generation will share their strategies for translating a commitment to sustainability into revenue growth, improved customer and employee retention, and new brand value.
New brands signed up to attend SB'08 represent a wide range of companies including Boeing, Disney, Dupont, Hurley, Intuit, Kraft, Kimberly Clark, Nordstrom, Torani, Pepsi, Williams Sonoma and more. As many as 500 will be there to interact with industry leaders, discuss challenges with peers and learn from the top researchers, innovative thinkers and sustainable design, operations and communications experts. Covering both the internal and external issues of building a successful sustainable brand, the conference is a unique forum for promoting team learning, and for connecting with like-minded executives while examining the underlying issues, hard choices, and proven success stories of those at the forefront of creating profitable change.
One of the key content themes at the conference is Market Drivers & Emerging Opportunities, which will cover the latest research from around the world on changes in perception, participation and demand among a wide range of stakeholders, including consumers, suppliers, investors and employees. Anchored by brand, sustainability and research experts such as The Natural Marketing Institute, BBMG, MindClick, KLD, The Climate Group, SustainAbility, The Center for Sustainable Innovation, The Breakthrough Institute, The Int'l Union for the Conservation of Nature and others, this topic thread will also offer attendees a glimpse into how ongoing changes in the natural world, emerging governmental regulation and NGO pressures are impacting the ongoing drive toward sustainable business practices.
Market Drivers topics include "Changing Consumer Sentiment Around 'Green Marketing'", "The Impending Mandate for Eco-Impact Disclosure; What's Next with Labeling," "The Future of Sustainable Business Metrics: Measuring Your Social Footprint," and "Global Trends in Sustainable Brand Innovation – How to Keep Ahead of the Game."
About Sustainable Brands
Widely reputed to be the most compelling sustainability conference of the year, Sustainable Brands ’07 debuted in New Orleans in September 2007, convening 230 brand leaders from market-making companies such as AMD, AT&T, BP, Dell, Coca-Cola, Clorox, GE, HP, Kimberly-Clark, Nestle/Purina, Pepsi, Time, Inc., Toyota, Wal-Mart and an unprecedented list of others. Sustainable Brands '08 will deepen the previous year's discussions via three distinct program categories: Brand Drivers, Brand Inside and Brand Outside. The event is solidly on track to double in size and is expected to sell out. Interested participants are encouraged to register now to ensure attendance. Details on the program schedule and how to register can be found at www.sustainablebrands08.com
Brands and Sustainable Business Solutions providers are encouraged to consider SB’08 as a venue to announce new research, business solutions and tools and brand campaigns. Strong support will be available in advance of, and during the conference for driving press coverage for news surrounding sustainable brand innovation.
About Sustainable Life Media
A business-to-business online community, e-newsletter and event company located in Burlingame, CA, Sustainable Life Media (SLM) is home for business professionals looking to build new value and competitive advantage by innovating more sustainable strategies, practices and products. SLM delivers top news stories related to the what, who and how of environmental and social innovation, and helps community members connect with thought leaders, peers, partners and solutions providers that can help them quickly reach their goals. For more information, please visit: www.sustainablelifemedia.com/about.
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