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Earth Advertising Grows Green Economy with Eco-nomically Friendly Campaigns

Submitted by: Earth Advertising

Categories: Environment, Academia

Posted: Apr 22, 2008 – 01:23 PM EST


NEW YORK, Apr. 22 /CSRwire/ - April 22, 2008 - The agency famous for its pithy messaging and 360 degree media campaigns is addressing the needs of a tight eco-nomy by offering cost efficient media solutions. Earth Advertising and production studio eFlicksMedia was founded by Adweek's creative all-star Martha Shaw in 1992 to support the growth of green business practices and environmental initiatives. Dry cleaning ads read "If clothes could talk." Cows protest hormones with "I'm a cow not a guinea pig." A non-toxic detergent offers free trial with "It won't kill you to try it." A green printer quips, "Friends don't let friends print with dioxin." The group coined the first car-share company slogan, "The car for people who don't want one." Pushing the limits of media through interactive web games, innovative social marketing techniques and traditional media, the agency has gained an international reputation for motivating consumers to make conscious purchasing decisions.

"They really get it," says Plant a Tree USA's Founder and CEO Cindy Katz. "Their commitment to green and social entrepreneurs is of real value to growing the green economy. The health of the planet depends on this kind of passion." Among Earth Advertising's media projects is the film series, "Selling without Selling Out" in which dozens of social entrepreneurs, including Seth Goldman of Honest Tea and Gary Hirshberg of Stonyfield Farm, share lessons on how to retain a company's environmental mission when selling to multinational corporations.

Earth Advertising is a founding member of the Sustainable Business Network of New York City. One project of the agency is a creative outreach campaign to reduce the amount of waste from the City to landfill by engaging businesses and residents alike in a new, fun-filled marketing platform. The reduction of waste cuts down carbon emissions, protects groundwater and helps to heal the social injustices associated with dump and transfer sites. "Garbology is the new geology," says creative director Martha Shaw.

See Earth Advertising case studies and samples at www.earthadvertising.com. Green businesses and social initiatives eager for more information can contact Earth Advertising at (212)933-1391, info@earthadvertising.com.

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