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National Hockey League and The Salvation Army to Launch Online Red Kettles During The Holiday Season

Submitted by: The Salvation Army

Categories: Philanthropy & Corporate Contributions, Corporate Social Responsibility

Posted: Nov 20, 2008 – 10:42 AM EST


League Will Enable Fan Donations To Salvation Army Red Kettles Direct From; Highest Donor To Receive NHL All-Star Prize

Nov. 20 /CSRwire/ - NEW YORK, NY. - November 20, 2008 - The National Hockey League (NHL) today announced its collaboration with the Salvation Army to support the
Salvation Army's 2008 National Christmas Campaign in the United States and Canada.

The Salvation Army's first collaboration in both the US and Canada will allow NHL(R) fans in both countries to donate in an exciting way through Online Red Kettles. Online Red Kettles are the Internet counterpart to The Salvation Army's traditional physical red kettles, which are stationed at retail outlets and street corners throughout the Christmas season. Both online and physical kettles collect money to help the Army to provide toys for kids, coats for the homeless, food for the hungry and countless social service programs year-round.

During The Salvation Army's 2008 Red Kettle Campaign, fans can use a pull-down menu at to select and join their favorite team with their own personal kettle. The individual whose Online Red Kettle provides the most financial support to the Campaign will receive an NHL All-Star Game prize package for the 2009 NHL All-Star Game Weekend, January 23-25, in Montreal. The package includes two tickets each to the NHL SuperSkills(R) Competition, the 57th NHL All-Star Game and NHL VIP pre- and post-game receptions. More information is available at

"We look forward to working with the NHL and its fans to help The Salvation Army raise money through the Online Red Kettles," said Major George Hood, National Community Relations and Development Secretary for The Salvation Army in the United States. "This fundraising helps us provide important social services to those in need during the Christmas season and throughout the year."

Added Graham Moore, Public Relations and Development Secretary for The Salvation Army Canada and Bermuda, "The Salvation Army's kettles and bells have been symbols of hope to millions of people during the Christmas season in the past. This year we hope kettles and pucks will work in the same way."

"The NHL is virtually synonymous with the winter holiday season, a time when a giving and charitable spirit is pervasive," said Keith Wachtel, the NHL's Senior Vice President of Corporate Sales and Marketing. "It seems only appropriate for the League to collaborate with the Salvation Army and make it easy for NHL fans to support this worthy cause."

Individuals, businesses and organizations nationwide can host their own "virtual" red kettles on their personal, group or company website to help raise funds through individual, team or company kettles. Donations are 100 percent tax deductible and will stay in the communities in which they were raised.

About The Salvation Army USA
The Salvation Army, an evangelical part of the universal Christian church, has been supporting those in need in His name without discrimination since 1865. Nearly 29 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. About 83 cents of every dollar raised is used to support those services in more than 5,000 communities nationwide. For more information, go to

About The Salvation Army Canada
The Salvation Army is an international Christian organization that began its work in Canada in 1882 and has grown to become the largest non-governmental direct provider of social services in the country.The Salvation Army gives hope and support to vulnerable people today and everyday in 400 communities across Canada and 115 countries around the world. The Salvation Army offers practical assistance for children and families, often tending to the basic necessities of life, provide shelter for homeless people and rehabilitation for people who have lost control of their lives to an addiction.

News releases, articles and updated information can be found at

About the NHL
The National Hockey League, founded in 1917, is the second-oldest of the four major professional team sports leagues in North America.Today, the NHL consists of 30 Member Clubs, each reflecting the League's international makeup, with players from more than 20 countries represented on team rosters. According to a Simmons Market Research study, NHL fans are younger, more educated, more affluent, and access content through digital means more than any other sport. The NHL entertains more than 100 million fans each season in-arena and through its partners in national television (VERSUS, NBC, TSN, CBC, RDS, RIS, NASN, ASN and NHL Network) and radio (NHL Radio, Sirius XM Radio and XM Canada). Through the NHL Foundation, the League’s charitable arm, the NHL raises money and awareness for Hockey Fights Cancer and NHL Youth Development, and supports the charitable efforts of NHL players. For more information on the NHL, log on to

### (11/20/08)

NHL, the NHL Shield and NHL SuperSkills are registered trademarks of the
National Hockey League. All Rights Reserved.

For more information, please contact:

Andrew Burditt The Salvation Army - Canada
Phone: 416-422-6208
Melissa Temme The Salvation Army - US
Phone: 703-519-5890
Phone: 212-789-2657

For more from this organization:

The Salvation Army


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