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Molson Coors Highlights Heritage and Corporate Responsibility in New Web Site

Submitted by: Molson Coors Brewing Company

Categories: Business Ethics, Corporate Social Responsibility

Posted: Jan 09, 2008 – 07:00 AM EST


Jan. 09 /CSRwire/ - DENVER and MONTREAL - January 9, 2008 - Molson Coors Brewing Company (NYSE: TAP; TSX), one of the leading global brewers, today announced the launch of a new integrated, enterprise-wide Web site designed to showcase the company's focus on brewing and building consumer-focused brands through a strong financial foundation and a long-held commitment to corporate responsibility.

The updated Web site (www.molsoncoors.com) features information on Molson Coors and the company's subsidiaries in Canada - Molson, the United Kingdom - Coors Brewers, Ltd. and the United States - Coors Brewing Company. An interactive timeline tracks the rich history of the company and its founding families. The site also highlights the global brand portfolio and brewery network along with the brewing craftsmanship that goes into every Molson Coors product.

"We are an innovative, brand-led company that is committed to living our shared values of integrity and respect, excelling, quality, creativity and passion," said Molson Coors CEO Leo Kiely. "The new site explains how we brew and build great brands the right way - performing with integrity; making quality products marketed responsibly; being stewards of the environment in our brewing and packaging; and investing in our people and the communities where we live and work."

The site details Molson Coors' 2008 strategic responsibility objectives that reaffirm the company-wide commitment to alcohol responsibility, energy conservation, recycling and water stewardship, and employee wellness and safety. The company also plans to bring greater focus to employee volunteerism and charitable giving.

"As a publicly held company, we've reported earnings every quarter – looking at the financial aspects of our business on a global level. Now, for the first time, we're also reporting on our responsibility performance around the world and our global objectives for 2008," said Bart Alexander, vice president, global alcohol policy and corporate responsibility for Molson Coors. "This transparency allows anyone who is interested to go online and review our commitments and our actions to support those commitments. We welcome feedback on this first effort as we know we can always improve in our performance and reporting."

The Web site features stories about Molson Coors employees across the organization and around the world. The stories bring the company’s values to life and provide a face to significant company achievements. For example, featured on the site is the work of Rick Paine, a second generation employee, who annually manages the conversion of millions of pounds of spent yeast and waste beer into two million gallons of ethanol in a facility owned by Merrick & Company and operated by Coors. The ethanol is shipped to local refineries to be blended with gasoline and the spent yeast is then made into animal feed. Because the ethanol is made from an existing production stream, no added corn or other cereal grains are needed in order to make it.

Performance highlights from the site include:

  • Participating in the Carbon Disclosure Project, an independent, non-profit organization that collects climate-related information from leading global companies and provides it to the investment community and the public.

  • As part of its commitment to stopping drinking and driving, Molson Canada is working with TaxiGUY to help more than 2 million Canadians get home safely.

  • Coors Brewers Ltd. employees raised significant funds for Mencap and the National Society of Prevention of Cruelty to Children by walking across the U.K.

  • Coors Brewing Company employees and retirees donating more than 12,000 hours annually to community causes around the U.S.

    For more information visit Molson Coors' corporate responsibility Web site at www.molsoncoors/responsibility. The company encourages viewer feedback through an online survey or by emailing corporate.responsibility@molsoncoors.com. All feedback will be carefully considered as Molson Coors continues to address its corporate responsibility priorities, improve reporting and strengthen its business.

    About Molson Coors Brewing Company:

    Molson Coors is one of the world's leading brewers. It brews, markets and sells a portfolio of premium quality brands such as Coors Light, Molson Canadian, Molson Dry, Carling, Coors, and Keystone Light. It operates in Canada, through Molson Canada; in the US, through Coors Brewing Company; and in the UK, Europe and Asia, through Coors Brewers Limited. For more information on Molson Coors Brewing Company, visit the company's Web site, www.molsoncoors.com.

  • For more information, please contact:

    Kabira Hatland Molson Coors Brewing Company
    Phone: (303) 277-2555

    For more from this organization:

    Molson Coors Brewing Company


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