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Premiere International Conference on Sustainability Comes to San Francisco

Submitted by: The Natural Step

Categories: Business Ethics, Corporate Social Responsibility

Posted: May 02, 2002 – 12:00 AM EST


May 02 /CSRwire/ - San Francisco, CA - The Natural Step, a sustainability advisory and think tank organization, today announced its sixth annual international sustainability conference for business and government leaders. The event will take place from May 9-11 in San Francisco's Fort Mason Center.

The Natural Step's conference is the premiere international forum for industry executives and officials from government to learn about the opportunity of sustainability from their own peers as well as leading scientists, financiers, and NGO leaders.

"Sustainability has jumped the tracks from the realm of scientists and NGOs to business leaders in every industry," said Catherine Gray, Executive Director, The Natural Step. "This conference is our heaviest-hitting yet, with incredible examples and inspiration for integrating sustainability into strategy and getting competitive advantage and a healthier planet as a result."

Conference Topics
Presentations will be given by executives from Nike, Ford Motor Company, The Home Depot, Cargill Dow, Hewlett Packard and municipalities including Santa Monica, CA and Whistler, British Columbia. Focused sessions will draw on case studies and identify real-world tools and approaches to integrate sustainability into strategy, planning, metrics, and operations. Topics will include:

· Integrating Sustainability into New Business Ventures
· An Operations Perspective of Sustainability
· Engaging Communities with Sustainability
· Strategy and Sustainability
· Making Conservation Profitable
· Finance and Sustainability
· Monitoring and Assessment

McDonalds On Board
In related news, The Natural Step recently announced it has been engaged by McDonalds to help the company adopt a sustainability strategy. The multi-year consulting project was unveiled as McDonalds issues its first Global Social Responsibility Report today.

Increasing numbers of companies are voluntarily issuing sustainability reports. CorporateRegister.com shows 508 corporate sustainability reports were published in 2001, up from 7 reports published in 1990. In addition, 29 industry sectors filed at least 10 sustainability reports in 2001, up from 4 industry sectors filing reports in 1990.

Conference Registration
The conference takes place May 9-11 in San Francisco's Fort Mason Center. Registration is possible at www.naturalstep.org, or by phone at 866-547-3309.

About The Natural Step
The Natural Step, founded in 1989, is a non-profit advisory organization and think tank that helps businesses and governments to integrate sustainability into core strategy and operations. The Natural Step forms deep consultative partnerships with leaders at the highest levels worldwide, and fills a unique and high-leverage role in the broad sustainability movement. Clients of The Natural Step include The Home Depot, Nike, McDonalds, Bank of America, Air BP, DuPont, Sun MicroSystems, the City of Seattle, Starbucks Coffee Company, and the Resort Community of Whistler.

The Natural Step's think tank pursues peer-reviewed scientific research to test and advance the field of sustainability. Hundreds of businesses, governments, and non-profit organizations today apply The Natural Step's systems-based scientific principles of sustainability to their own initiatives.

A global organization with offices in 9 countries, The Natural Step is succeeding in its mission to accelerate global sustainability solutions for the benefit of its clients, all people and the planet. For more information on The Natural Step in the U.S.A., please visit www.naturalstep.org.

For more information, please contact:

Jill Rosenblum The Natural Step
Phone: (415) 561-3344


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