EarthShare

- May 4, 2009 - To draw attention to the environmental impact of traditional brick-and-mortar retail and the rush associated with Mother’s Day shopping, e-commerce shopping site NonProfitShoppingMall.com has named EarthShare, a nationwide network of environmental and conservation charities, as its featured charity partner this May.

E-commerce, or online shopping, can help reduce the environmental impact of shopping by using about a third less energy than traditional retail. A recent study by the Carnegie Mellon Green Design Institute found that the carbon footprint from e-commerce is a third smaller than bricks-and-mortar retail. Avoiding express airmail and reusing and recycling shipping boxes further reduces impact. As more and more individuals are seeking ways to have a positive impact on our planet, NonProfitShoppingMall.com provides a way to take advantage of e-commerce’s green benefits and also help support EarthShare.

NonProfitShoppingMall.com allows consumers to shop online for the things they would normally buy, from the brands they would normally choose, at the prices they would normally pay. The added benefit is that when a consumer purchases items through NonProfitShoppingMall.com a small percentage of their purchase will help support EarthShare throughout the month of May.

EarthShare represents more than 400 of America's most respected environmental and conservation charities, including organizations like the World Wildlife Fund, Conservation International and the Rainforest Alliance, and hundreds of community and regional charities in 18 affiliate states. EarthShare's member charities work every day to seek solutions to global warming issues, protect ancient forests, safeguard public health, save endangered species, and much more.

NonProfitShoppingMall.com works with consumers, retailers, and charities to turn every day shopping into every day giving. Shoppers can choose from more than 300 brand-name retailers featuring clothing and accessories, home and garden decor, travel deals, health and beauty products, pet supplies, action sports gear and more. Retail partners include Home Depot, Target, Macys, Urban Outfitters, Staples, PetCo and many others, including a wide range of green and eco-friendly merchants.

About NonProfitShoppingMall.com
Nonprofitshoppingmall.com (www.nonprofitshoppingmall.com) allows consumers to shop online for the things they would normally buy, from the brands they would normally choose, at the prices they would normally pay. Shoppers make a donation to charitable organizations with just one click, giving rise to a powerful yet subtle fundraising tool. Nonprofitshoppingmall.com, an E-commerce site where shopping is good for you and everyone else.

About EarthShare
Founded in 1988, EarthShare represents the spirit of caring and sharing at the workplace and provides a simple, convenient way to support conservation and healthy communities. EarthShare supports a nationwide network of America’s most respected environmental and conservation charities in their work to protect public health and our air, land, water, and wildlife. (www.earthshare.org)

nonprofitshoppingmall LLC

nonprofitshoppingmall LLC

nonprofitshoppingmall.com is a fundraising tool that uses the everyday practice of online shopping to drive new revenue streams of unrestricted funds into selected nonprofit organization’s annual budgets. nonprofitshoppingmall.com engages consumers to shop for the things they would normally buy, from the brands they would normally choose and at the prices they would normally pay. The difference - by shopping for everyday goods and services through nonprofitshoppingmall.com, shoppers also make a donation to their selected organization with every online purchase made. Born of the conviction that it is absolutely possible to harness the trend of online shopping from within an organization’s existing support base and direct like-minded communities to shop online further supporting the causes they stand behind, our model differs from other fundraising sites in that we are philanthropically oriented, self-funded and encourage partnerships with our select group of highly rated organizations whose support base is today’s, and tomorrows, consumer.

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