ANAHEIM, CA - April 30, 2008 - Ecommerce fundraising site nonprofitshoppingmall.com takes on a charged, emotional and difficult topic this month -- rape, sexual abuse and incest. In its interview with actress Christina Ricci, national spokesperson for RAINN (Rape, Abuse & Incest National Network) "“ the nation’s leading anti-sexual assault organization, nonprofitshoppingmall.com offers an introduction to the staggering numbers associated with these crimes, their ongoing psychological effects and where public policy issues currently stand with respect to reporting, prosecuting and DNA testing.

The timing is especially crucial with schools letting out soon for summer and with graduation holidays just around the corner. According to Scott Berkowitz, president & founder of RAINN, somewhere in America, someone is being sexually assaulted at the alarming rate of every two minutes. Almost half of these victims are under 18 and 80% are under 30. RAINN is the go-to site for first-time freshman going away to college, anyone planning to move out on their own or those getting that first job away from home.

On April 14, 2008, RAINN launched its newest outreach program, a safe, secure, anonymous place for victims to get help online. Using an instant-messaging style format, the National Sexual Assault Online Hotline allows sexual assault victims to communicate directly with trained crisis support volunteers available online 24/7. Together with its tele-based National Sexual Assault Hotline (800.656.HOPE), the organization will be able to provide a lifeline to victims trapped in situations where their only safe and secure link to the outside world may be through the Internet.

Nonprofitshoppingmall.com allows consumers to shop online for the things they would normally buy, from the brands they would normally choose, at the prices they would normally pay. The added benefit is that when a consumer purchases items through nonprofitshoppingmall.com they also make a contribution to RAINN through the month of May.

Nonprofitshoppingmall.com site visitors can choose from over 225 brand-name retailers featuring clothing and accessories, home and garden decor, travel deals, health and beauty products, pet supplies, action sports gear and more.  Retailers include Target, Amazon, Macys, Urban Outfitters, Aeropostale, Staples, PetCo and many others, including a wide range of green and eco-friendly merchants.

In addition to providing support to victims of sexual assault, RAINN.org and their new National Sexual Assault Online Hotline provides information about recovery, medical issues, the criminal justice process, and local resources for family and friends of victims -- help support their goal by shopping through nonprofitshoppingmall.com while turning everyday shopping into everyday giving "“ everyday.

About nonprofitshoppingmall.com
Nonprofitshoppingmall.com (www.nonprofitshoppingmall.com) allows consumers to shop online for the things they would normally buy, from the brands they would normally choose, at the prices they would normally pay. Shoppers make a donation to charitable organizations with just one click, giving rise to a powerful yet subtle fundraising tool. Nonprofitshoppingmall.com, an E-commerce site where shopping is good for you and everyone else.

About RAINN (Rape, Abuse & Incest National Network)
RAINN (www.rainn.org) is the nation's largest anti-sexual assault organization and was named one of "America's 100 Best Charities" by Worth magazine. RAINN carries out programs to prevent sexual assault, help victims and ensure that rapists are brought to justice.

nonprofitshoppingmall LLC

nonprofitshoppingmall LLC

nonprofitshoppingmall.com is a fundraising tool that uses the everyday practice of online shopping to drive new revenue streams of unrestricted funds into selected nonprofit organization’s annual budgets. nonprofitshoppingmall.com engages consumers to shop for the things they would normally buy, from the brands they would normally choose and at the prices they would normally pay. The difference - by shopping for everyday goods and services through nonprofitshoppingmall.com, shoppers also make a donation to their selected organization with every online purchase made. Born of the conviction that it is absolutely possible to harness the trend of online shopping from within an organization’s existing support base and direct like-minded communities to shop online further supporting the causes they stand behind, our model differs from other fundraising sites in that we are philanthropically oriented, self-funded and encourage partnerships with our select group of highly rated organizations whose support base is today’s, and tomorrows, consumer.

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