Submitted by: Piraeus Bank
Posted: Sep 23, 2008 – 08:43 AM EST
Sep. 23 /CSRwire/ - -September 23, 2008 - In an era marked by climate change and other environmental problems, safeguarding the planet and combating global warming is presenting a raft of practical challenges to businesses, governments and the general public alike.
In keeping with a long-standing commitment to social responsibility, Piraeus Bank, one of Greece's leading financial institutions, launched in October 2006 an ambitious 3-year initiative in an effort to meet those challenges — the "GREENbanking4Life" project. The Ecological Recycling Society, a Greek NGO, is a partner to this project.
Supported by the European Commission's LIFE ENVIRONMENT financial instrument, GREENbanking4Life aims at reducing the Bank's ecological footprint by improving energy efficiency, recycling, and bringing innovative green banking opportunities to its corporate and individual clients.
"The initiative also marks a 'first' for the EU, in that it is the first time that the LIFE ENVIRONMENT financial instrument has supported a bank in implementing its environmental policy," says Mr. Vrassidas Zavras, Head of Piraeus Bank's Environmental Department.
After two years, the project boasts some significant achievements:
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