Aug. 04 /CSRwire/ - - August 4, 2008 - Piraeus Bank has launched its GREEN BANKING branch in Athens — the first of its kind in Greece and the Balkans. As one of many green business initiatives championed by Piraeus Bank, the creation of the new branch forms an integral part of the Bank’s environmental policy as applied through its wider Corporate Social Responsibility strategy. Piraeus Bank considers Corporate Social Responsibility more of a 'strategic investment' than a 'cost'.
The inauguration of the GREEN BANKING branch comes at a time when banks and other financial institutions throughout the world are investing in new technologies and services in an effort to tackle climate change, possibly the greatest single challenge facing humanity today. In response to this global call, Piraeus Bank is adapting to the new environmental and economic challenge by minimizing its ecological footprint and transferring expertise to other concerned stakeholders.
The purpose of the green branch is to promote, both among customers and the wider public, the opportunities provided by Piraeus Bank for investments in clean technologies and new services that are also beneficial to the environment. Specifically, visitors to GREEN BANKING may:
Two staff members of the Environmental Department of Piraeus Bank have been appointed the task of running the green branch. The branch is located on 18 Panepistimiou street, Athens, GREECE, is open during banking hours and can be reached on +30-210-3739035.
For more information, please contact:
For more from this organization:Piraeus Bank