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C5 Offers More Sustainable Options In Fine Jewelry
C5 Offers More Sustainable Options In Fine Jewelry
Published 09-10-08
Submitted by C5 Company
SAN FRANCISCO,CA. - September 10, 2008 - C5 company, the innovative and conscientious jewelry company, debuted their online boutique, which carries jewelry made in the United States from ethically sourced and lab-created gems, and recycled metals. With the launch of the new online boutique, the company is able to offer gorgeous designer pieces that are ready-to-wear, in addition to the custom-crafted designs for which C5 has become known.
Meghan Connolly Haupt, the founding director of CSRwire, launched C5 to give socially responsible and savvy consumers a chic alternative to the currently questionable practices in the gem market. C5 fuses the tradition of beautiful gems and sophisticated design with the innovation of sustainability. Historically, the value of gems has been based on the 4 C's: cut, carat, clarity and color, but as the name suggests, C5 is adding consciousness as the fifth factor in determining value.
"People buy rings because they are special and beautiful, but the sustainability aspect of our jewelry is a huge bonus for concerned consumers," says Haupt, principal at the C5 Company. "It just seemed crazy to me that I could purchase solar for my home, drive a hybrid and buy organic food locally grown, but that there were no low-impact options available when it came to buying a wedding ring."
The company's mission is to carry beautiful jewelry that has less social or environmental impact than traditional fine jewelry. A single gold ring made by other jewelers results in 20 tons of mine waste. Metal mining, one of the most toxic polluters in the United States, is responsible for 96% of arsenic emissions and 76% percent of lead emissions in the country. The use of lab-created gems, which are chemically, physically and optically identical to their mined counterparts, and recycled metal, which offers quality and settings indistinguishable from virgin metal, drastically reduce the impact of jewelry.
C5 allows you to indulge in elegantly designed pieces without the issues associated with traditional sourcing and mining. For more information and images, visit www.C5company.com.
C5 company, llc is an innovative fine jewelry retailer offering an unparalleled selection of environmentally and socially responsible alternatives to the traditional fine jewelry industry through its online boutique and custom jewelry services. Using lab-created and ethically sourced gems, and recycled metals, C5 carries gorgeous jewelry you can feel good about.
