NEW YORK, NY - May 20, 2008 - The wonders of the Amazon come to life at the AMAZONIA BRASIL EXPO at South Street Seaport through June 22. Visitors experience the magical charm of the Amazon and discover ways to protect the rainforest through sustainable economics. Eco-friendly products from the region are offered by Sustainable Amazon, a new mission-driven brand created by Fabio Interaminense and Davis de Luna Tenorio of Grupo Eco Negócios Sustentáveis (Eco Group). These Brazilian eco-preneurs have been awarded major socio-environmental awards in Brazil, as well as the American Chamber of Commerce Eco Award (AMCHAM), also bestowed on Gro Bruntland and Al Gore.

Sustainable Amazon products are inspired by the lush biodiversity, rich history, and enchanting beauty of what may be the world's most important ecosystem. "The sale of these goods helps to build a sustainable economy in a region of the Amazon at risk of burning and clear-cutting," says Fabio Interaminense. "We are creating a viable market for innovative local products, to bring prosperity to the region. This way, the people can continue to thrive on the natural bounties of the land, rather than sell out to developers." The products reflect the deep culture of the native people, allowing them to share their artistic talent and traditional livelihoods with the rest of the world.

Those who miss the Sustainable Amazon gift shop at the AMAZONIA BRASIL EXPO can visit www.sustainableamazon.com. Among the most popular items are natural cotton shirts, bags and backpacks featuring unique designs that integrate images of roots, seeds, bird nests, and legends passed down for centuries in the magical world of the Amazon. Other products include utensils certified by the Forest Stewardship Council (FSC), toys made with Miriti fiber, Baniwa Tribe handmade basketry, cultural books, decorative items, stationery, CDs, DVDs, Amazon cosmetics and Bio-Jewels.

The sale of Sustainable Amazon products help to support non-profit organizations that are making a difference as the indigenous people of the Amazon fight to survive as the world encroaches upon their resources. Among the recipients is the PSA- Health and Happiness Project that brings medical doctors by boat to remote regions of the rainforest. See www.saudeealegria.org.br

The company reflects a trend among socially responsible businesses toward sustainable economics in the parts of the world that need it most, not just for the native people, but for all living things. The company is committed to the growth of healthy enterprise that respects both local culture and the environment, thereby creating a more just society for all.

Sustainable Amazon seeks partners, venues, private label opportunities and distribution channels in the United States to showcase and sell their products. For more information, contact: fabio@sustainableamazon.com

Grupo Eco "“ Brazil:
Rua Catulo da Paixão Cearense, 271, Bosque da Saúde, São Paulo/SP, Brazil 04145-010. (55) 11-3546-6767, grupoeco@grupoeco.com.br

PR and Marketing:
Earth Advertising, (212) 933-1391, 44 E 32nd Street 3rd floor, New York, NY 10016, info@earthadvertising.com

Sustainable Amazon

Sustainable Amazon

Sustainable Amazon offers eco-friendly products from the Amazon region. It is a new mission-driven brand created by Fabio Interaminense and Davis de Luna Tenorio of Grupo Eco Negé³cios Sustenté¡veis (Eco Group). These Brazilian eco-preneurs have been awarded major socio-environmental awards in Brazil, as well as the American Chamber of Commerce Eco Award (AMCHAM), also bestowed on Gro Bruntland and Al Gore. Sustainable Amazon products are inspired by the lush biodiversity, rich history, and enchanting beauty of what may be the world's most important ecosystem. The sale of Sustainable Amazon products help to support non-profit organizations that are making a difference as the indigenous people of the Amazon fight to survive as the world encroaches upon their resources. Among the recipients is the PSA - Health and Happiness Project that brings medical doctors by boat to remote regions of the rainforest. See www.saudeealegria.org.br The company reflects a trend among socially responsible businesses toward sustainable economics in the parts of the world that need it most, not just for the native people, but for all living things. The company is committed to the growth of healthy enterprise that respects both local culture and the environment, thereby creating a more just society for all. Sustainable Amazon seeks partners, venues, private label opportunities and distribution channels in the United States to showcase and sell their products. For more information, contact: fabio@sustainableamazon.com

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