Published 09-15-05
Submitted by Kraft Foods Inc.
In acknowledging the recognition from Governor Schwarzenegger, Roger K. Deromedi, Kraft's Chief Executive Officer, reaffirmed the company's commitment to addressing these concerns by announcing new products, new policies and a $2 million pledge to support healthy lifestyles in the California community.
"Our health and wellness program is an important business initiative that we believe is critical to the long-term success of Kraft," Deromedi said. "We're taking steps that are responsive to societal concerns, while at the same time driving our business results by transforming our portfolio to better align with consumer trends."
Kraft was recognized at the Summit because it has implemented a number of initiatives across the health and wellness spectrum. These include developing new, better-for-you product choices for consumers; adjusting the company's marketing policies; providing enhanced nutrition and healthy lifestyle information to consumers; and increasing its investments in programs that teach kids how to live healthier lives.
At today's Summit, as a further indication of the company's commitment to these issues, Deromedi announced:
Governor Schwarzenegger convened this Summit of leaders and experts from business, transportation, education, government and public health communities to move forward with solutions to help address California's obesity epidemic. The Summit's Honor Roll was reserved for a select group of companies that are swiftly implementing new, innovative initiatives with leadership, vision and commitment to the health of all Californians.
Kraft Foods markets many of the world's leading food brands, including Kraft cheese, Maxwell House and Jacobs coffees, Nabisco cookies and crackers, Philadelphia cream cheese, Oscar Mayer meats, Post cereals and Milka chocolates, in more than 155 countries.
For more information on Kraft Foods, please visit our website at www.kraft.com.
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