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Cadbury Reconfirms Leadership Position on Sustainability

Cadbury Reconfirms Leadership Position on Sustainability

Published 11-06-08

Submitted by Cadbury

- November 6, 2008 - Cadbury, a leading global confectionery company, today launched its 2007/08 Corporate Responsibility and Sustainability report, demonstrating its leadership position in corporate responsibility. This year the report, which has been reviewed by Forum for the Future, uses an innovative online format designed to make information more easily accessible.

The report also shows how Cadbury has returned to its historical origins, with an approach that integrates value based, sustainable activities within its mainstream business. This approach reaffirms Cadbury's leadership position and is all the more relevant in today's economic environment, when many companies may be re-evaluating their Corporate Social Responsibility investments.

Alex Cole, Cadbury Global Corporate Affairs Director said:

    "Since our last review we've significantly strengthened our sustainability agenda. With 'Purple Goes Green' and the 'Cadbury Cocoa Partnership' we're responding to climate change and securing the future of our key ingredient cocoa. And we're investing accordingly, over £45million in the case of the Cadbury Cocoa Partnership. It's all part of our belief that 'doing good is good for business' - a tradition which was started by the Cadbury family nearly 200 years ago, but which has never been more relevant than today."
Todd Stitzer, Cadbury CEO explained:
    "It's important for the future success of our business that we get this right. It's about creating a world in which we can grow and thrive. With a more challenging economic environment I believe it is even more important that we build a sustainable business to ensure we are better positioned to succeed. For example, benefiting from lower energy costs and safeguarding the supply of our core ingredients. After all, without cocoa there would be no chocolate."
Commenting on the report Peter Madden, Chief Executive of Forum for the Future points out:
    "Cadbury has a great tradition of operating in a responsible way. Its heritage and values allow it to tackle sustainability challenges and opportunities with its own unique blend of openness and enthusiasm. We believe that in doing so, Cadbury is leading the way in a number of areas of Corporate Responsibility and is learning to reconcile longer-term business growth with the social and environmental pressures of only having one planet."
Notes
The new Cadbury approach to CSR includes:
  • Sustainability is fully integrated into the Cadbury business strategy

  • Clear roadmaps and goals established in the form of Sustainability Commitments

  • Creation of new significant, leading edge programmes in 'Purple Goes Green' and the 'Cadbury Cocoa Partnership'

  • Specific training in sustainable business practices for colleagues and key suppliers
Environment:
Cadbury's revolutionary 'Purple Goes Green' programme, launched June 2007, sets aggressive environmental targets for 2020. Cadbury is the only food manufacturer to commit to a 50% absolute reduction in carbon emissions. The company has also set targets for packaging and
water-use reduction. Progress to date includes:
  • A 3.6% reduction in carbon emissions to date with a 10% reduction predicted for 2010

  • The commitment to introduce water reduction plans in all water scarce sites has been met, delivering a 10% reduction in water use in 2007.
Cadbury Cocoa Partnership:
Cocoa is a key crop for Cadbury and in the centenary year of sourcing cocoa beans from Ghana the company has committed to invest over £45 million over 10 years into the Cadbury Cocoa Partnership.

Enjoying Confectionery Responsibly
:
Cadbury leads wellbeing choices in the category. In 2007 30% of net sales revenues came from wellbeing confectionery compared with a market average of 18%. And sugar-free gum accounts for 70% of their gum sales globally.

Cadbury continues to help people enjoy confectionery in a responsible way with the global roll-out of the eductional initiative Be treatwise.

Independent Review

Cadbury continues to submit data on progress on the company's goals and commitments to key third parties for review and scrutiny this includes:

  • The Dow Jones Sustainability Index "“ in 2008 Cadbury received a score of 75% the highest ever score for the company and against an industry average of 48%

  • The Carbon Disclosure Project "“ in 2008 Cadbury performance was rated as 'best in class' and the company has been reporting since launch of the project in 2003

  • FTSE4Good "“ Cadbury has been submitting data to the index since its launch 2001
Please visit:
www.dearcadbury.com


About Cadbury plc

Cadbury plc is a leading global confectionery company with an outstanding portfolio of chocolate, gum and candy brands. It has number one or number two positions in over 20 of the world's 50 largest confectionery markets. Cadbury also has the largest and most broadly spread emerging markets business of any confectionery company. With origins stretching back nearly 200 years, Cadbury's brands include many global, regional and local favourites including Cadbury, Creme Egg, Flake and Green & Black's in chocolate; Trident, Clorets, Dentyne, Hollywood, Bubbaloo and Stimorol in gum; and Halls, Cadbury Eclairs and The Natural Confectionery Company in candy.

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