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LBG Associates Releases New Study on Measuring Corporate Volunteerism: Model Predicts Success with 99% Degree of Accuracy

LBG Associates Releases New Study on Measuring Corporate Volunteerism: Model Predicts Success with 99% Degree of Accuracy

Published 12-07-04

Submitted by LBG Associates

STAMFORD, CT - LBG Associates, last week, released the findings of its latest study, Measuring Corporate Volunteerism. The centerpiece of the 200-page report is a sophisticated mathematical model that can predict the success of corporate volunteer programs with a 99% level of accuracy. The study also examines how CR/volunteer managers and senior executives define and evaluate the success of their programs; outlines the "key components" necessary to build and maintain a successful corporate volunteer program; explores the intricacies of those "key components;" and highlights how each contributes to the success of volunteer programs.

"This study presents a new model that characterizes and predicts the most successful corporate volunteer programs," said Dr. Linda Gornitsky, president and founder of LBG Associates. "Our research creates a viable framework for CR/volunteer managers with limited time, money and human resources to focus on those aspects that will most likely result in a successful program."

The findings and recommendations contained within this year's study, as well as the model for success, are derived from the 12 "key components" originally identified in LBG Associates' earlier groundbreaking report, Corporate Volunteerism: Innovative Practices for the 21st Century. Ultimately, what the new model succinctly demonstrates is that companies can significantly increase employee participation, as well as the overall success of their corporate volunteer programs, by: establishing a structure which makes it easy for employees to get involved, as well as want to get involved; educating and informing employees about the program, up-coming events and activities, and how to get involved; providing opportunities for employees to volunteer during the workday; and recognizing volunteers for their commitment of time and energy.

The following represent a few of the findings included in the 200-page report:

  • 100% of corporate executives believe that senior management should actively volunteer
  • 100% of corporate executives believe their companies should financially support volunteerism
  • 97% of senior executives believe their companies should have dedicated staff
  • 85% of companies allow employees to volunteer during the workday
  • Ideally, companies with at least 1,000 employees should budget $12.34 per employee, at a minimum, to maintain a successful volunteer program
  • Ideally, companies with at least 1,000 employees should maintain, at a minimum, one full-time volunteer coordinator to successfully manage/oversee their programs
  • 45% of CR/volunteer managers and 42% of senior executives believe their companies should provide employees with paid time-off to volunteer during the workday

    "Measuring Corporate Volunteerism provides fresh insights and practical advice for corporations committed to managing successful volunteer programs," said Luisa Perticucci group director of business services for VolunteerMatch. VolunteerMatch, along with over 30 corporate sponsors, helped fund the research which was conducted over a six-month period earlier this year, and involved nearly 50 major U.S. businesses and 40 non-profit organizations.

    For a PDF of additional highlights from Measuring Corporate Volunteerism, please click here.

    For additional information on the study, how to obtain a copy or simply more information on LBG Associates, please visit our web site at www.lbg-associates.com.

    This report was made possible through the generosity and support of the following sponsors: VolunteerMatch, AMD, Alabama Power, Altria, American Express, AT&T, BellSouth, Boeing, CNL, Deloitte & Touche, Edison International, FPL, GE, IBM, International Paper, John Hancock, Merck, Moody's, Neutrogena, Prudential, Charles Schwab, Scotts, Sempra Energy, Shell, Target, Timberland, Time Warner, TXU, UST, Verizon, Wal-Mart, and WellPoint.

    LBG Associates is a woman-owned consulting firm specializing in the design, implementation and management of strategic corporate citizenship programs and initiatives, such as corporate contributions and foundation giving; employee giving and volunteerism; strategic partnering and relationship development; strategic communications development; sponsorships and cause-related marketing; research and benchmarking capabilities; program evaluation; and training and staff development. Founded in 1993 by Dr. Linda Gornitsky, LBG Associates is committed to providing clients with creative and innovative solutions in a personal, professional, cost-effective and timely manner.

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    LBG Associates

    LBG Associates

    LBG Associates is a woman-owned consulting firm focused on designing, implementing, and managing corporate citizenship and community outreach programs and initiatives. Founded in 1993 by Dr. Linda Gornitsky, LBG Associates drives social change through expert advice; cutting-edge research; implementation of strategies, programs, policies, and procedures; and training that equips practitioners with the knowledge and skills to grow and advance in the field of corporate community involvement. Find more information at: www.lbg-associates.com.

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