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Newman's Own Organics & Green Mountain Coffee Roasters Launch Cause-Related Organic Fair Trade Certified Coffees

Newman's Own Organics & Green Mountain Coffee Roasters Launch Cause-Related Organic Fair Trade Certified Coffees

Published 10-29-02

Submitted by Keurig Green Mountain, Inc.

WATERBURY, Vermont - Green Mountain Coffee, Inc. (NASDAQ: GMCR) announced today that it has signed a 10-year agreement to be the exclusive roaster, seller and distributor of Newman's Own(R) Organics Fair Trade Certified(TM) coffees. This partnership will focus on the two companies' shared goals while offering consumers an exceptional product line from which to choose.

Six original coffees have been created, including a rare flavored Fair Trade Certified organic coffee, Cafe Almond Biscotti. Each coffee is roasted according to Green Mountain Coffee Roasters' tradition of producing outstanding coffees from the world's finest arabica beans. The product line features double-certified Fair Trade and organic coffees from Central and South America. A complete line of regular, decaf and flavored coffees have been created under the following product names: Newman's Special Blend, Newman's French Roast, Newman's Special Decaf (Swiss Water(R) Processed), Nell's Breakfast Blend, Cafe Almond Biscotti, and Colombian Especial.

These coffees are currently available to consumers via the company's e-store at www.GreenMountainCoffee.com and are expected to be available in selected supermarkets nationwide beginning in early 2003.

Bob Stiller, CEO of Green Mountain Coffee Roasters noted: "This special selection of Fair Trade Certified organic coffees brings together two companies whose shared vision will benefit both coffee farmers around the world and non-profit organizations in local communities. Newman's Own Organics and Green Mountain Coffee share a commitment to produce only the highest quality products. These coffees will appeal to coffee lovers everywhere."

Nell Newman, Daughter and President of Newman's Own Organics, stated: "From the first sip of the day, to the last drop at night, consumers can enjoy the taste of these exceptional Fair Trade Certified organic coffees, while feeling great about their coffee selection. The Newman's Own Organics family of products welcomes these special coffees."

Paul Rice, President and CEO of TransFair USA commented: "We are thrilled by the launch of the new line of Newman's Own Organics Fair Trade Certified coffees, and appreciate the support of influential brands like Newman's Own Organics and Green Mountain Coffee Roasters. This new line of coffee makes it even easier for coffee drinkers throughout America to choose Fair Trade Certified products and to make a real difference in the lives of struggling coffee farmers and their families."

Green Mountain Coffee, Inc. is a leader in the specialty coffee industry and has been recognized by Forbes Magazine for the past three years as one of the "200 Best Small Companies in America." The Company roasts high-quality arabica coffees and offers over 75 coffee selections including single-origin, estate, certified organic, Fair Trade, signature blends, and flavored coffees that it sells under the Green Mountain Coffee Roasters brand. The company's coffees are certified organic by Quality Assurance International.

The majority of Green Mountain Coffee's revenue is derived from its wholesale operation that serves supermarkets, convenience stores, offices, and other locations where fine coffees are sold. Green Mountain Coffee also operates a direct mail business and an e-commerce website (http://www.GreenMountainCoffee.com ) from its Waterbury, Vermont headquarters. Green Mountain Coffee seeks to make the world a better place for present and future generations by operating in an environmentally and socially conscientious manner. The Company contributes at least five percent of its pre-tax profit annually to support socially responsible initiatives, many of which it has supported for over 10 years.

Newman's Own Organics: The Second Generation was established as a division of Newman's Own in 1993, and became a separate company in late 2001. Its slogan is "Good Tasting Products That Just Happen To Be Organic." Paul Newman gives away all his after-tax profits from the royalties of Newman's Own to educational and charitable organizations. He permits Newman's Own Organics to designate where their share of the profits from the royalty payments to him are to go. Paul Newman has donated more than $125 million dollars to a wide variety of causes. Newman's Own Organics has donated $2 million.

Newman's Own Organics' products are all certified organically grown and processed in accordance with the Oregon Tilth Standards. Ingredients have been grown on farms that have not used artificial fertilizers or pesticides for three years or more. The farms and processors have been certified by an independent third party. The products are sold nationwide in a number of mainstream supermarkets and in a large number of stores featuring natural and health foods. By purchasing Newman's Own Organic products, consumers are supporting charities and sustainable agriculture.

TransFair USA (www.fairtradecertified.org) is the only Fair Trade certification organization in the U.S. Since it was founded in 1998, TransFair has developed partnerships with over 150 coffee companies and launched Fair Trade coffee into10,000 retail outlets nationwide. In the past three years, TransFair has certified over 13 million pounds of Fair Trade coffee and generated more than $10 million in additional income for small coffee farmers, who produce 70% of the world's coffee. TransFair has already added tea and cocoa to its list of certifiable commodities.

Certain statements contained herein are not based on historical fact and are "forward-looking statements" within the meaning of the applicable securities laws and regulations. Owing to the uncertainties inherent in forward-looking statements, actual results could differ materially. Factors that could cause actual results to differ materially from those in the forward-looking statements include, but are not limited to, business conditions in the coffee industry and food industry in general, Newman's Own Organics' and Green Mountain Coffee's success in placing the coffee in supermarkets, and special or unusual events as well as other risks as described more fully in Green Mountain Coffee's filings with the Securities and Exchange Commission.

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Keurig Green Mountain, Inc.

Keurig Green Mountain, Inc.

Integration. Commitment. Accountability.

Welcome to the Keurig Green Mountain, Inc. (Keurig) fiscal 2014 sustainability report. At Keurig, we have blended the disruptive innovation of a leading-edge technology company with the consumer focus of a socially conscious, premium beverage company. We’re proud of our integrity, innovation, and growth over more than three decades. We aim to “brew a better world,” using the power of business to make the world a better place.

This report highlights our most recent sustainability initiatives, including our work toward our 2020 sustainability targets. Our work focuses on three key areas: creating a Resilient Supply Chain, innovation of Sustainable Products, and support for Thriving People and Communities. We’ve created a fourth section of the report this year that addresses Water Stewardship, a cross-cutting topic that spans all of our focus areas. With this report, we are announcing a new target to balance the water used in our 2020 brewed beverage volume of all our beverages, ounce for ounce. In other words, for every cup our consumers brew, we will restore the same amount of water for natural and community uses through projects in North America.

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