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Green Mountain Coffee Roasters Expands Fair Trade and Organic Certified Coffee Line

Submitted by: Keurig Green Mountain, Inc.

Categories: Business Ethics

Posted: Jul 11, 2002 – 12:00 AM EST


Frontier Organic Coffees Integrated Into Green Mountain Coffee Roasters Line

Jul. 11 /CSRwire/ - WATERBURY, Vermont - Green Mountain Coffee, Inc. (NASDAQ: GMCR) announced today that it has fully integrated coffees formerly marketed under the Frontier(R) Organic Coffee brand into its line of Green Mountain Coffee Roasters Fair Trade and organic certified coffees. This consolidation of the Company's Fair Trade and organic certified coffee line creates one of the broadest selections of double-certified specialty coffees available in the U.S. under one brand. Green Mountain Coffee, Inc., acquired the Frontier Organic Coffee brand from Frontier Natural Products Co-op of Norway, Iowa, in June 2001.

Green Mountain Coffee's extensive line of double-certified coffees includes single-origin, blends, dark roasts, Swiss Water(R) Process decaffeinated, and flavored coffees. The Fair Trade and organic certified selections are offered in a wide variety of formats to meet customer needs, including bulk, 10-oz. and 12-oz. bags, institutional fractional packages, retail fractional packages, and in the Keurig K-Cup(TM).

"The expansion of Green Mountain Coffee Roasters' Fair Trade and organic product line enhances the Company's standing in the growing natural foods market segment," said TJ Whalen, Director of Brand and Market Development for Green Mountain Coffee. "We are working with the distributors who helped us market the Frontier Organic Coffee brand to bring this line of Green Mountain Fair Trade and organic certified coffees to some areas of the U.S. for the first time." Lindsey Bolger, Coffee Manager, added, "I'm excited about our double-certified Fair Trade and organic coffees. We offer wonderful single-origin coffees as well as some carefully crafted blends. The Fair Trade certification ensures that farmers receive a fair price for their hard work, leading to more stable economies and further community development. The Fair Trade premiums also enable farmers to invest in the quality of their coffee, and the organic certification ensures that the coffee was grown under environmentally sound practices. People can feel good about their great cup of coffee and the positive impact it has in the world."

Green Mountain Coffee, Inc. is a leader in the specialty coffee industry and has been recognized by Forbes Magazine for the past two years as one of the "200 Best Small Companies in America." The Company roasts high-quality arabica coffees and offers over 75 coffee selections including single-origin, estate, certified organic, Fair Trade, signature blends, and flavored coffees that it sells under the Green Mountain Coffee Roasters(R) brand. The majority of Green Mountain Coffee's revenue is derived from its wholesale operation that serves supermarkets, convenience stores, offices, and other locations where fine coffees are sold. Green Mountain Coffee also operates a direct mail business and an e-commerce website (http://www.GreenMountainCoffee.com ) with secure online ordering for customers from its Waterbury, Vermont headquarters. Green Mountain Coffee seeks to make the world a better place for present and future generations by operating in an environmentally and socially conscientious manner.

For more information, please contact:

Rick Peyser Green Mountain Coffee Roasters
Phone: (866) 881-7475
Bob Britt Green Mountain Coffee Roasters
Phone: (802) 882-2115


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