BURBANK, Calif., March 24 /PRNewswire/ -- Today, Olympic Champion Ed Moses and leading healthcare attorney Joy Stephenson launched Mojo Marketing & Media, the first entertainment company whose mission is to encourage people to develop their personal social conscience, take action and get involved in making a positive difference in the lives of others. Mojo combines the power of entertainment with the immediacy of interactive experience in creating socially-responsible marketing vehicles that raise awareness for charities.

Mojo is an outgrowth of its founders' experience in healthcare, charity, sports and entertainment and stems from their commitment to increase social responsibility and community involvement via creative avenues. Mojo will produce original, compelling family-friendly content "“ including music, movies, sports, docudramas, concerts and reality-based content "“ that spreads the word about what organizations can do for communities and individuals and what communities and individuals can do for these organizations.

"There couldn't be a better time than now for Mojo. But unlike other 'feel-good' fundraising projects that are oftentimes short-lived, Mojo is committed to ongoing efforts to benefit charities through innovative and engaging entertainment projects utilizing both mainstream and new media channels," said company founder and president, Joy Stephenson. "Mojo's target demographic is young adults and other consumers who enjoy and appreciate exciting, high-quality, original entertainment."

Mojo has a full slate of projects in the works, ranging from live concerts to sporting events and original programming. First up is "The Moses Project (TMP)," a reality-based show currently in production featuring Mojo co-founder, Olympic gold medalist swimmer and professional golfer, Ed Moses. "TMP," a unique and exhilarating show which pits Moses and his posse against top athletes and celebrities in unusual contests with more than one million dollars going to charity, offers a true insiders’ look into the competitors’ lives and celebrity lifestyles. Mojo anticipates helping charities raise more than several million dollars in its first year.

"It's time to roll up our sleeves and work through this, it's time for neighbors to help neighbors to help strengthen the community. We need to rediscover the joy of serving our fellow man,"⁽¹⁾ noted Tim Delaney, president and CEO of the National Council of Nonprofits.

Mojo is especially relevant now as charities face an ever-growing demand for their services at a time when some are being forced to close their doors. Philanthropy experts say charities face one of the most daunting fiscal environments in recent memory and predict that more than 100,000 nonprofit groups nationwide will fail in the next two years.

"Our first venture, 'The Moses Project,' is a great example of the entertaining and original work Mojo will produce," said Ed Moses, co-founder and vice president of Mojo. "As an athlete and Olympian who loves to compete, I can think of nothing more thrilling than putting it all on the line against other athletes and celebrities to benefit charity."

All Mojo productions are charity neutral and offer viewers and participants a way to get immediately involved in socially-responsible organizations or causes in their own communities and beyond. Mojo will work with a wide array of charities, depending on the focus and location of the project, and all charities will be screened to ensure they are organized for the public benefit and recognized as such by the IRS.

About Mojo Marketing & Media
Mojo Marketing & Media is the first and only entertainment company whose mission is to encourage people to fully develop their personal social conscience, take action and get involved in making a positive difference in the lives of others. Mojo is deliberately structured as a for-profit company and is managed to maximize profitability to enhance its ability to help others. Mojo derives its operating revenues entirely independent of any funds donated to the charitable causes it showcases and 100 percent of the funds donated to a charity go to that charity. Based in Burbank, CA, Mojo is committed to sustainably managing its operations to protect the environment. To learn more about Mojo Marketing & Media or any of its projects, visit www.mojomarketingandmedia.com.

⁽¹⁾ Sexton, Connie Cone, "Charities' needs are 'greater than ever." Arizona Republic, November 23, 2008,http://www.azcentral.com/arizonarepublic/news/articles/2008/11/23/20081123sfs-overview1123.html.

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