August 4 /CSRwire.com/ -The Globo Organization, the largest media company in Brazil and the fourth largest in the world, will premiere its national public education ads to support the 2020 Climate Leadership Campaign at the State of the World Forum in Belo Horizonte, Brazil August 4 - 7, 2009. The aim is to educate the public about the escalating dangers of global warming and to encourage "climate leadership" in reducing carbon emissions and developing sustainable lifestyles.

This action is unprecedented and marks the first time anywhere in the world when a major media company has taken up the issue of global warming and begun a sustained public educational effort in support of a national mobilization on global warming. "We are delighted at this demonstration of climate leadership," said Jim Garrison, President of the State of the World Forum. "We believe it will serve as a model for other major companies to join Globo and begin to educate their constituencies about the escalating crisis of global warming."

Albert Alcouloumbre, Director of Planning and Social Programs at Globo, said, "We consider our support for the 2020 Climate Leadership Campaign to be part of our responsibility to our viewers. Globo has a long history of social responsibility going back to the founder Roberto Marinho, and we are proud of this tradition."

Ricardo Young, President of the Ethos Institute, said, "Brazil is ready for a national 2020 mobilization on this critical issue."

The Globo ads support the launch of a global 2020 Climate Leadership Campaign and a Brazil 2020 Climate Leadership Campaign in Belo Horizonte August 4 - 7, when scientists, government leaders, business executives and civil society activists from around the world and Brazil will meet to begin planning 2020 campaigns.

Says Garrison: "The urgency of global warming mandates that each and every one of us become climate leaders. For the first time in our lives, indeed for the first time in history, all of us must take responsibility for our climate, whether at the individual, community, company, institution, state, or national level. We are all responsible for global warming. We must all share in the leadership required to solve it, for nothing less than the fate of human civilization is at stake. The crisis is that stark, the choice is that clear, the leadership required is that urgent."

At the heart of the Climate Leadership Campaign and the purpose of the Belo Horizonte conference is resolving the contradiction between what our governments are negotiating and what our scientists are asserting about the accelerating pace of global warming. Our governments are negotiating as if the world has another forty years to solve global warming. The Copenhagen negotiations call for an 80% reduction of CO2 by 2050. But the more our scientists know, the more urgent the crisis becomes and the more urgently we must act. The current world situation with regard to climate change is worse than the worst cast scenario of the IPCC in its 2007 Report.

It is for these reasons that when he accepted the 2007 Nobel Peace Prize on behalf of the IPCC, Dr. Rajendra Pachauri said "If there's no action before 2012, that's too late. What we do in the next two to three years will determine our future. This is the defining moment." Thousands of scientists around the world agree. Lester Brown, who will keynote the Belo Horizonte Forum, states "The situation is so urgent it has come down to mobilizing to save civilization."

Says Garrison: "Climate leadership must be based on what is scientifically urgent, not on what is politically expedient. Thus our strategic intention and call is a very simple one: '2050 by 2020.' What our governments are negotiating for 2050 must be accomplished by 2020 and we must all be prepared to demonstrate the climate leadership required to accomplish this."

For further information on the State of the World Forum in Belo Horizonte: http://brasil2020.com.br

For further information on the State of the World Forum: http://worldforum.org

State of the World Forum

State of the World Forum

The State of the World Forum was established by Jim Garrison to create a global leadership network comprised of individuals ranging form Heads of State to grass roots organizers committed to discerning and implementing those values and actions necessary to guide humanity wisely in this new emerging global civilization. Working with parnters worldwide, State of the World Forum seeks to serva as an incubator, catalyst and integrator for innovative leaders, institutions and individuals working to gather creative solutions to critical global challenges.

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