Zeno Group
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POSTED
06-18-20
Study: Consumers Are Four to Six Times More Likely to Buy From, Trust, Champion, Defend Brands With a Strong Purpose
A global study analyzing the business value of brands having a well understood Purpose has revealed a strong business benefit as consumers are four to six times more likely to buy from, trust, champion, and defend companies with a strong Purpose.
The 2020 Zeno Strength of Purpose Study, co...
