ALUS Canada is a national, registered charity that invests in farmers and ranchers to produce ecosystem services. The ALUS (Alternative Land Use Services) program supports a community-based, farmer-delivered, third party verified approach to conservation and environmental restoration projects. ALUS’ innovative approach is changing the dynamic between private landowners and conservation by supporting farmers and ranchers to restore and enhance areas on their land. Projects are targeted to deliver cleaner air, cleaner water, habitat and climate mitigation and resilience. To scale up these efforts, ALUS Canada recently launched the New Acre Project – a mechanism that harnesses the knowledge, energy and skills of farmers and ranchers and connects them with corporations that have an interest in ecosystem services production and the SDGs. Through New Acre Project, corporations with sustainability objectives related to cleaner air, cleaner water, enhanced biodiversity, enhanced pollination, climate mitigation or climate resilience can invest in the production, enhancement, and ongoing management of natural capital.