The Better Cotton Initiative (BCI) â€” a global not-for-profit organisation â€” is the largest cotton sustainability programme in the world. Last year, together with our partners we provided training on more sustainable agricultural practices to 1.6 million farmers from 23 countries.
In 2018, the Better Cotton Initiative’s (BCI) Retailer and Brand Members sourced more than one million metric tonnes of Better Cotton. That’s a 45% increase on 2017 (736,000 metric tonnes) and sends a clear signal to the market that Better Cotton is becoming a...
Jam Muhammad Saleem is a smallholder cotton farmer who lives near the village Jhangar Marha, in the remote, rural district of Muzaffargarh, in Pakistan’s Punjab province. When his eldest son, Muhammad Umar, turned 12, Saleem — considering Umar old enough to work — saw no choic...