About General Mills
General Mills is one of the world’s leading food companies, operating in more than 100 countries around the world. Its brands include Cheerios, Fiber One, Häagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minn., USA, General Mills had fiscal 2015 worldwide sales of US $18.8 billion.
Just as eating a good breakfast each morning helps children perform better in school, a daily dose of reading is a necessary jumpstart for their minds. Recognizing this, Cheerios - America's No. 1 cereal - has launched a significant commitment to childhood literacy.