Re:Consider is a sustainable product innovation company dedicated to making cleaning the house a safer, less-expensive and more environmentally responsible experience. In an effort to "engineer waste out and value in" to everyday household products, Re:Consider offers a full line of independently certified green cleaners that promote a healthier, non-toxic cleaning experience for a healthier and safer home. Re:Consider's mission is to spearhead the campaign to stop shipping water. Traditional cleaners contain up to 96% water, are packaged in single use bottles, and many times travel over 1000 miles before they reach their final retail destination. This leads to excessive emissions and waste from two things: the unnecessary manufacturing of countless plastic bottles and the unnecessary shipping of tons of water. In the United States alone over 2.5 million plastic bottles are thrown away every hour! There is a better way, and it all starts at home. Re:Consider would rather give the water it would have otherwise shipped, to people in the developing world who desperately need it. As such, the Company donates a fixed percentage from the sale of every single product to a water charity to develop ground water systems that provide clean, potable drinking water for those in need. Re:Consider is committed to making sustainable living a reality through expert product innovation and real action to promote social equality and better business practices.