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Engage for Good

Engage for Good (formerly the Cause Marketing Forum) helps business and nonprofit executives succeed together by providing access to actionable information, valuable contacts and recognition for outstanding work through conferences, distance learning, online resources and customized services.

    AOL 365 'Share Your Cause' Contest Open For Submissions Image

    POSTED 

    03-17-11

    AOL 365 'Share Your Cause' Contest Open For Submissions

    One cause initiative will win 24 hours of high-profile exposure on AOL.com as the grand prize of a contest launched by AOL and the Cause Marketing Forum. Nonprofits and their corporate partners have until April 15, 2011 to enter AOL 365 'Share Your Cause' Contest.

    Cause Marketing Halo Awards Entry Deadline is January 31 Image

    POSTED 

    01-12-11

    Cause Marketing Halo Awards Entry Deadline is January 31

    North America's highest cause marketing honor, the Cause Marketing Halo Awards, has opened the submission period for campaigns conducted in 2010. In its ninth year, the Cause Marketing Halo Awards recognize nonprofit organizations, businesses and agencies for excellence in i...

    2010 Cause Marketing Halo Award Winners Announced Image

    POSTED 

    06-03-10

    2010 Cause Marketing Halo Award Winners Announced

    Eradicating malaria, fighting hunger and outfitting classrooms while contributing to the bottom line are among the many challenges tackled by the winners of the eighth annual Cause Marketing Halo Awards.

    Twenty-two category-specific awards were...

    Pepsi, American Express and Komen Speakers Added to Cause Marketing Forum Agenda Image

    POSTED 

    04-28-10

    Pepsi, American Express and Komen Speakers Added to Cause Marketing Forum Agenda

    New speakers at the cutting edge of cause marketing have joined the faculty of the Cause Marketing Forum conference to be held June 2 & 3 at the Westin Chicago River North. These include:


    • Bonin Bough, PepsiCo's global director of digital and socia...
    Making the Most of "Thon" Fundraising Focus of March Gathering Image

    POSTED 

    02-03-10

    Making the Most of "Thon" Fundraising Focus of March Gathering

    The executives who enlist millions of runners, walkers, cyclists, swimmers and hikers to raise billions of dollars to fight disease, hunger and other social ills will hold their annual conference at the Omni Mandalay Hotel on March 3 & 4.

    "...

    Entries Sought in Cause Marketing Halo Awards Image

    POSTED 

    01-20-10

    Entries Sought in Cause Marketing Halo Awards

    Reflecting the rise of social media, the Cause Marketing Halo Awards has added best online video and digital marketing campaign categories to the world’s leading awards program for initiatives that do well by doing good.

    Entries featuring progra...

    Cause Marketing Halo Award Winners Announced Image

    POSTED 

    05-28-09

    Cause Marketing Halo Award Winners Announced

    CHICAGO, ILL. - May 28, 2009 - Fighting heart disease, providing kids with medical care and fighting climate change while enhancing corporate images and helping the bottom are among the many challenges tackled by the winners of the seventh annual Cause Marketing Halo Awards....

    Recession-Resistant Strategies Highlight Cause Marketing Forum May 27 & 28 Image

    POSTED 

    05-06-09

    Recession-Resistant Strategies Highlight Cause Marketing Forum May 27 & 28

    - April 5, 2009 - Strategies to maximize the business and social return on cause marketing programs will be the focus when the Cause Marketing Forum (www.causemarketingforum.com), the world's largest gathering ...

    "Million Dollar Woman" Named Athletic Event Fundraising Volunteer of the Year Image

    POSTED 

    03-04-09

    "Million Dollar Woman" Named Athletic Event Fundraising Volunteer of the Year

    DALLAS, TX. - March 4, 2009 - Legions of well-intentioned people worked up a sweat for charity in 2008, but few have a track record of logging miles or collecting cash to rival that of Barbara Jo Kirshbaum.

    Since 1998, Ms. Kirshbaum has partici...

    "Athon" Fundraising Tops $1.75 Billion in 2008 Image

    POSTED 

    03-04-09

    "Athon" Fundraising Tops $1.75 Billion in 2008

    DALLAS,TX. - March 4, 2009 - Dollars raised by people willing to exercise for a good cause in the top 30 programs grew by a healthy 7.6% in 2008, but executives are concerned about repeating such growth in this recessionary environment, according to the Run Walk Ride Fundrai...

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