Engage for Good

One cause initiative will win 24 hours of high-profile exposure on AOL.com as the grand prize of a contest launched by AOL and the Cause Marketing Forum. Nonprofits and their corporate partners have until April 15, 2011 to enter AOL 365 'Share Your Cause' Contest.

North America's highest cause marketing honor, the Cause Marketing Halo Awards, has opened the submission period for campaigns conducted in 2010. In its ninth year, the Cause Marketing Halo Awards recognize nonprofit organizations, businesses and agencies for excellence in i...

Eradicating malaria, fighting hunger and outfitting classrooms while contributing to the bottom line are among the many challenges tackled by the winners of the eighth annual Cause Marketing Halo Awards.

Twenty-two category-specific awards were...

New speakers at the cutting edge of cause marketing have joined the faculty of the Cause Marketing Forum conference to be held June 2 & 3 at the Westin Chicago River North. These include:

• Bonin Bough, PepsiCo's global director of digital and socia...

The executives who enlist millions of runners, walkers, cyclists, swimmers and hikers to raise billions of dollars to fight disease, hunger and other social ills will hold their annual conference at the Omni Mandalay Hotel on March 3 & 4.

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Reflecting the rise of social media, the Cause Marketing Halo Awards has added best online video and digital marketing campaign categories to the world’s leading awards program for initiatives that do well by doing good.

Entries featuring progra...

CHICAGO, ILL. - May 28, 2009 - Fighting heart disease, providing kids with medical care and fighting climate change while enhancing corporate images and helping the bottom are among the many challenges tackled by the winners of the seventh annual Cause Marketing Halo Awards....

- April 5, 2009 - Strategies to maximize the business and social return on cause marketing programs will be the focus when the Cause Marketing Forum (www.causemarketingforum.com), the world's largest gathering ...

DALLAS, TX. - March 4, 2009 - Legions of well-intentioned people worked up a sweat for charity in 2008, but few have a track record of logging miles or collecting cash to rival that of Barbara Jo Kirshbaum.

Since 1998, Ms. Kirshbaum has partici...

DALLAS,TX. - March 4, 2009 - Dollars raised by people willing to exercise for a good cause in the top 30 programs grew by a healthy 7.6% in 2008, but executives are concerned about repeating such growth in this recessionary environment, according to the Run Walk Ride Fundrai...