Be a model citizen and go green with Citizen Eco-Drive watches, which prove that style and sustainability can co-exist with their ecologically friendly timekeepers. The Eco-Drive technology harnesses earth's most abundant resource to create the first light powered, maintenance-free watch. Citizen Eco-Drive watches do not rely on replacement batteries, thus preventing the unnecessary disposal of watch batteries which pollute the environment. Citizen supports the responsible recycling of batteries and encourages anyone using products containing batteries to recycle or dispose of the batteries responsibly. Citizen Eco-Drive utilizes the power of light from any natural or artificial light source and converts it into stored energy. Enough energy is stored to power the watch for at least six months, even in the dark. Citizen holds the leading position in the mid-priced watch market in the United States and is available nationwide at fine jewelry and department stores.
Lyndhurst, NJ - March 5, 2007 - Citizen Watch Company of America, Inc. announces that 30 years after introducing the very first light-powered watch, Citizen Eco-Drive watches now represent more than two-thirds of Citizen’s watch sales. With more than 300 Citizen Eco-Drive mo...