BBMG is a brand and social innovation consultancy dedicated to creating business growth and positive social impact. We’re strategic creatives and creative strategists, culture experts and design thinkers. We build brands with purpose that are relevant to a new generation and resilient for the fast, transparent and volatile world we live in today. To learn more about how we build brands for humans, visit www.bbmg.com.
Trust is down. Expectations are up. And like never before, the world’s consumers are turning to brands to address the social and environmental challenges that affect their aspirations for a better life in divided times.
According to a new global study by BBMG and GlobeScan,
Coca-Cola, Microsoft, Samsung, Tata, Unilever and Nestlé top the list of the world’s most responsible companies based on a new global survey of Aspirational consumers by BBMG and GlobeScan released today at the Sustainable Brands Conference. According to The 2014 Aspirational Consumer Ind...
Following a year in which BBMG won assignments from seven multinational companies, the brand innovation firm today announced that Craig Gottlieb has joined as senior director client partnerships. He will be...
BBMG and the Centre for Social Innovation (CSI) today announced that the first event in the brand innovation firm’s new FIVE x 5 (“five by five”) series will take place November 7 at BBMG’s studio in Dumbo, Brooklyn.
A curated innovation strategy session designed to help f...
A decade ago—as Iraq, Darfur and SARS dominated headlines and a hobbit and a pirate dominated the box office—there were only a handful of sustainability officers at Fortune 500 companies. Corporate social responsibility was siloed as a reporting activity. “Greenwashing” had yet to enter boardroom...
A new global consumer study by BBMG, GlobeScan and SustainAbility confirms the rise of nearly 2.5 billion consumers globally who are uniting style, social status and sustainability values to redefine consumption. According to the report, The
Trust is no longer in your hands. According to a study by BBMG, GlobeScan and SustainAbility, social sources of trust like consumer reviews, blogs and message boards (28%) as well as friends, family and co-workers (27%) now rival traditional sour...
A study by BBMG, GlobeScan and SustainAbility finds that nearly 9 in 10 consumers globally (86%) say "ingredient transparency is extremely important or very important" for companies to address as part of their products, services, or operations, including 88% of c...
Is there such a thing as sustainable consumption? A new study by BBMG, GlobeScan and SustainAbility finds that a majority of consumers across six international markets are seeking to reconcile their desire for shopping and style with responsibili...
On the eve of the holiday shopping season, a new study by BBMG,GlobeScan and SustainAbility finds that consumers are rethinking consumption with sustainability in mind. According to the Regeneration Consumer Study, two-thirds of ...