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BBMG

BBMG is a brand and social innovation consultancy dedicated to creating business growth and positive social impact. We’re strategic creatives and creative strategists, culture experts and design thinkers. We build brands with purpose that are relevant to a new generation and resilient for the fast, transparent and volatile world we live in today. To learn more about how we build brands for humans, visit www.bbmg.com.

    New Report: Trust is Down, Expectations are Up as Brands Take Center Stage in Cultural Divides Image

    POSTED 

    10-12-17

    New Report: Trust is Down, Expectations are Up as Brands Take Center Stage in Cultural Divides

    Trust is down. Expectations are up. And like never before, the world’s consumers are turning to brands to address the social and environmental challenges that affect their aspirations for a better life in divided times.

    According to a new global study by BBMG and GlobeScan, 

    Coca-Cola, Microsoft, Samsung, Tata, Unilever and Nestlé Top List of World's Most Responsible Companies Image

    POSTED 

    06-02-14

    Coca-Cola, Microsoft, Samsung, Tata, Unilever and Nestlé Top List of World's Most Responsible Companies

    Coca-Cola, Microsoft, Samsung, Tata, Unilever and Nestlé top the list of the world’s most responsible companies based on a new global survey of Aspirational consumers by BBMG and GlobeScan released today at the Sustainable Brands Conference. According to The 2014 Aspirational Consumer Ind...

    Craig Gottlieb Joins BBMG as Senior Director Client Partnerships Image

    POSTED 

    04-03-14

    Craig Gottlieb Joins BBMG as Senior Director Client Partnerships

    Following a year in which BBMG won assignments from seven multinational companies, the brand innovation firm today announced that Craig Gottlieb has joined as senior director client partnerships. He will be...

    BBMG Partners With Centre For Social Innovation to Host Inaugural "FIVE x 5" Event Image

    POSTED 

    10-16-13

    BBMG Partners With Centre For Social Innovation to Host Inaugural "FIVE x 5" Event

    BBMG and the Centre for Social Innovation (CSI) today announced that the first event in the brand innovation firm’s new FIVE x 5 (“five by five”) series will take place November 7 at BBMG’s studio in Dumbo, Brooklyn.

    A curated innovation strategy session designed to help f...

    BBMG Celebrates 10-Year Anniversary with Rebrand and Focus on Sustainable Brand Innovation Image

    POSTED 

    10-10-13

    BBMG Celebrates 10-Year Anniversary with Rebrand and Focus on Sustainable Brand Innovation

    A decade ago—as Iraq, Darfur and SARS dominated headlines and a hobbit and a pirate dominated the box office—there were only a handful of sustainability officers at Fortune 500 companies. Corporate social responsibility was siloed as a reporting activity. “Greenwashing” had yet to enter boardroom...

    From Obligation To Desire: 2.5 Billion Aspirational Consumers Mark Shift in Sustainable Consumption Image

    POSTED 

    10-03-13

    From Obligation To Desire: 2.5 Billion Aspirational Consumers Mark Shift in Sustainable Consumption

    A new global consumer study by BBMG, GlobeScan and SustainAbility confirms the rise of nearly 2.5 billion consumers globally who are uniting style, social status and sustainability values to redefine consumption. According to the report, The

    TRUST GOES SOCIAL: Global Study Finds Peers, Consumer Reviews Now Rival Certifications As Top Sources of Trust on Product Sustainability Claims Image

    POSTED 

    05-21-13

    TRUST GOES SOCIAL: Global Study Finds Peers, Consumer Reviews Now Rival Certifications As Top Sources of Trust on Product Sustainability Claims

    Trust is no longer in your hands. According to a study by BBMG, GlobeScan and SustainAbility, social sources of trust like consumer reviews, blogs and message boards (28%) as well as friends, family and co-workers (27%) now rival traditional sour...

    Consumers Rank Ingredient Transparency Among Most Important Issues For Brands Image

    POSTED 

    04-25-13

    Consumers Rank Ingredient Transparency Among Most Important Issues For Brands

    A study by BBMG, GlobeScan and SustainAbility finds that nearly 9 in 10 consumers globally (86%) say "ingredient transparency is extremely important or very important" for companies to address as part of their products, services, or operations, including 88% of c...

    Aspirational Consumers Unite Style, Sustainability to Shape Market Trends Image

    POSTED 

    01-30-13

    Aspirational Consumers Unite Style, Sustainability to Shape Market Trends

    Is there such a thing as sustainable consumption? A new study by BBMG, GlobeScan and SustainAbility finds that a majority of consumers across six international markets are seeking to reconcile their desire for shopping and style with responsibili...

    New Study: Rethinking Consumption Image

    POSTED 

    11-23-12

    New Study: Rethinking Consumption

    On the eve of the holiday shopping season, a new study by BBMG,GlobeScan and SustainAbility finds that consumers are rethinking consumption with sustainability in mind. According to the Regeneration Consumer Study, two-thirds of ...

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