Organizer: 3BL Media
Date: 03.18.15, 02:00PM – 03.18.15, 03:00PM ET
Join 3BL Media moderators and Doug Grassian, senior manager of Goodyear airship communications and Joe Waters (@joewaters), founder of Selfishgiving.com and author of “Cause Marketing for Dummies.” to discuss the company’s high-profile response to the campaign and how it influenced the opportunity to be palpable for Goodyear while still recognizing the core desire of the campaign.
Webinar attendees will gain insight into Goodyear’s decision to engage in real-time with a previously unknown charity and a famous hip hop artist. A media coverage analysis will also be shared.
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