September 25, 2020 The Corporate Social Responsibility Newswire

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CSR Event

A Conversation on Employee Engagement, Volunteerism & Shareholder Value: What's The Link?

Organizer: CSRwire

Date: 05.09.13, 02:00PM – 05.09.13, 03:00PM ET

Location:GoToWebinar / Twitter

Sponsor:CSRwire and Profits4Purpose


Chances are, if you have more than 100 employees, you either have a volunteerism program or have one in the works. Chances also are – especially if you already have a program in place – that you want to report on all the incredible work being done by your employees for recognition, competitive value and transparency.

But how do you do that in a way that isn’t interpreted as self-promotional or submerged into a sea of metrics without context? And how do you keep everything from social media and engagement to tracking and reporting requirements straight?

Join CSRwire's Editorial Director Aman Singh in conversation with Melanie Michaud, Philips' Senior Manager for Internal Communications – Corporate Responsibility, Daniel Korschun, Drexel University's Assistant Professor of Marketing and Fellow at the Center for Corporate Reputation Management at the LeBow College of Business, and Profits for Purpose's Jason Burns on the increasing – and important – role of measuring, tracking and connecting engagement data with business performance, bottom line results and brand value.

Among the topics we will discuss:

  • What does leading research say about the connection between employee engagement and shareholder value?
  • How does a CSR strategy led strategically across functions affect business performance?
  • How are companies like Phillips connecting the dots between volunteerism, engagement, retention and business growth?
  • How can companies collect, manage, measure and report on their employee engagement data from one platform to ensure they're communicating effectively and being transparent with their metrics?
  • What is the role of leadership buy in and engagement beyond pursuing their favorites causes?

Date: May 9, 2013
Time: 2:00pm EST
Venue: GoToWebinar
Twitter: #engageROI

Register here and send out the following tweet:

I'll join @CSRwire & @Profits4Purpose 2discuss the link b/n #EmployeeEngagement & shareholder value 05/09 #engageROI

And remember to come armed with questions, perspective and insights!

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