Date: 03.31.11, 02:00PM – 03.31.11, 05:00PM ET
Embedded Video:Open Event Video
Heineken invites media to a symposium on the role that business needs to play to help address the ongoing HIV/AIDS epidemic in Africa. Under the theme "Sharing Responsibilities in the 'World of Work' in Africa," the symposium brings together leading figures from international organisations, national government, NGOs, the public health community and industry. Goal is to take stock, challenge conventional thinking and stimulate new ideas in the fight against HIV/AIDS in Africa.
A number of expert speakers will participate in the symposium, including:
On behalf of Heineken, Jean-François van Boxmeer, Chairman of the Executive Board/CEO, Tom de Man, Regional President Africa & Middle East, Hans van Mameren, General Manager Bralima, Democratic Republic of Congo, and Dr. Stefaan Van der Borght, Director Global Health Affairs, will participate.
Heineken HIV/AIDS Symposium 2011
Thursday, 31 March 2011 from 2:00 p.m. till 5:00 p.m. CET
't Koelschip at the Heineken Experience (6th floor)
Stadhouderskade 78, Amsterdam
Media can cover the symposium by attending in person or by participating through the live webcast accessible through the Heineken International website:
Additional information about the symposium can be found on:
The symposium is part of the "Heineken Cares" initiative, under the umbrella of the company's long-term sustainability approach “Brewing a Better Future”.
Tel: +31 20 523 9355
Tel: +31 20 523 9355
About Brewing a Better Future:
'Brewing a Better Future' is Heineken's long-term sustainability initiative. The 23 integrated programmes that make up the initiative focus on improving the environmental impact of Heineken's brands and business, empowering people and the communities in which Heineken operates and positively impacting the role of beer in society. Amongst the commitments Heineken has made as part of its approach to sustainability are:
For more information on 'Brewing a Better Future' visit www.heinekeninternational.com/sustainability.
Heineken is one of the world's great brewers and is committed to growth and remaining independent. The brand that bears the founder's family name - Heineken - is available in almost every country on the globe and is the world's most valuable international premium beer brand. The Company's aim is to be a leading brewer in each of the markets in which it operates and to have the world's most valuable brand portfolio. The Company operates 140 breweries in more than 70 countries and sold 205 million hectolitres of beer on a 2010 pro-forma basis. Heineken is Europe's largest brewer and the world's third largest by volume. Heineken is committed to the responsible marketing and consumption of its more than 200 international premium, regional, local and specialty beers and ciders. These include Amstel, Birra Moretti, Cruzcampo, Dos Equis, Foster's, Kingfisher, Newcastle Brown Ale, Ochota, Primus, Sagres, Sol, Star, Strongbow, Tecate, Tiger and Zywiec. On a 2010 pro-forma basis, including FEMSA Cerveza, revenue totalled €17 billion and EBIT (beia) was €2.7 billion. The average number of people employed is more than 70,000. Heineken N.V. and Heineken Holding N.V. shares are listed on the Amsterdam stock exchange. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on the Reuter Equities 2000 Service under HEIN.AS and HEIO.AS. Most recent information is available on Heineken's website: www.heinekeninternational.com.