Chalres Handy, co-founder of the London Business School and former executive at Shell International, gives a synopsis of how corporations came to be.
Reducing carbon footprint while maximizing shareholder value is a strategic imperative for modern businesses.
Carrotmob is a network of consumers who buy products in order to reward businesses who are making the most socially responsible decisions.
By Joel Postman Call it “brandjacking”. Or call it “an open brand” managed through online consumer conversations. Either way, social media, with its...