July 08, 2020

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The Future Quotient


Google and Virgin have a 100-year plan. The World Business Council for Sustainable Development is working with its corporate members to develop a vision out to 2050. Aviva Investors are working with Forum for the Future to evolve a picture of what a sustainable economy could look like in 2040. China's new 5-year plan focuses on sustainability a greater degree than in the past. These are just four of 50 individuals and initiatives, like fireflies in a jam jar, spotlighted by Volans and JWT in the new report, The Future Quotient, which is a measure of the future-readiness - of individuals, teams, agencies, businesses, brands and beyond - to positively cope with and overcome the various complexities as a result of foreseeable and unforeseeable future changes in the economy, society and the environment.

View the associated press release here.

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