CSR & Sustainability Communications and Reporting
Thought leaders and innovators share original content on how we could more productively communicate our successes, behind the scenes stories, research, reports and tougher challenges.
Posted: Aug 12, 2015 – 06:00 AM EST
The imperative to accurately and effectively communicate is born from the moment the corporate social responsibility program is established.
Posted: Jul 13, 2015 – 06:00 AM EST
Corporate CEOs and governing boards grapple with accurate communication of corporate social responsibility initiatives and increasingly with the role of the public relations executive in CSR communication. Yet, questions arise over who is best positioned to communicate a CSR program and what is the best method of conveying company CSR communications.
Posted: Mar 31, 2015 – 06:00 AM EST
Announce, Tweet, blog, Facebook, email, call (yes talk to real people on the telephone), Pin, carrier pigeon - whatever your stakeholders react to, but not just once or even on one day. Build the story of the report into a campaign and connect your communication strategy to your stakeholder engagement strategy. Yes, they are two separate things, or should be, yet connected and complementary.
Posted: Jan 28, 2015 – 01:58 PM EST
Only when CSR uptake makes the transition from being a feel-good or risk management add-on to being an integral part of a company’s purpose, will it be seen as contributing to a company’s ability to create value.
Posted: Jan 27, 2015 – 10:00 AM EST
You’ve been warned before about greenwashing, but beware of the other extreme, greenblushing.
Posted: Jan 21, 2015 – 08:00 AM EST
Increasingly investors see sustainability as an opportunity and a business advantage, but most also say companies don’t successfully communicate how “sustainability initiatives are linked to their strategy, financial performance and value in meaningful ways.”
Posted: Jan 20, 2015 – 11:05 AM EST
For the noble causes embraced by CSR visionaries to take root and have a truly substantive, transformative, and wide-reaching effect, we need to elevate CSR from PR tactic to purpose.
Posted: Jan 19, 2015 – 11:30 AM EST
If a company has a genuine interest in enhancing its reputation and creating an authentic public image by external communication, considering the following principles may be helpful.
Posted: Jan 16, 2015 – 07:45 AM EST
If CSR claims the monopoly on change management, what are we doing differently to differentiate ourselves from other economic and social activities?
Posted: Jan 13, 2015 – 11:02 AM EST
“Several trends have come together to transform how organizations can effectively communicate with stakeholders."