Evidence shows that organizations focusing on all stakeholders are far more successful in the long term than those driven only by maximizing shareholders return. Today's economy demands businesses that create value, not only for shareholders but also for customers, employees and society as a whole. Doing so will help prevent organizations from drifting out of control and undergoing unpredictable fluctuations in value. This book shows how to create and deliver sustainable and measurable value through an organization.
From leading the value to managing the value to marketing the value, Creating Lasting Value inspires readers by showing and sharing best practices and by showing how to create a successful company vision.
Successful organizations of the future will be those that can put these principles into practice. Co-author Jeroen Geelhoed shows how in this series.