October 16, 2019

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The New Sustainability Advantage


How does a company justify doing anything different from, or in addition to, what it is already doing? Why are companies so slow to connect the dots between being environmentally and socially responsible and being a more successful company?

The New Sustainability Advantage offers a recalibrated and more compelling business case for sustainability strategies by showing that if a typical company were to use best-practice sustainability approaches already being used by real companies, it could improve its profit by at least 51% to 81% within three to five years, while avoiding a potential 16% to 36% erosion of profits if it did nothing.

Management guru, sustainability executive and author Bob Willard distills the book for CSRwire readers.

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