Do CEOs and other global leaders really know what’s coming? A world of 9 billion people by mid-century will demand fundamental changes in our mindsets, behaviors, cultures and overarching paradigm. Today’s corporate responsibility initiatives, while a start, won’t get us to where we need to be. Just as previous generations broke the sound barrier and the 4-minute mile, how will ours break the ‘sustainability barrier’?
John Elkington, Executive Chairman of Volans and Non-Executive Director at SustainAbility introduces his latest book: The Zeronauts: Breaking the Sustainability Barrier.