June 20, 2019

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Practical Idealism: Understanding Sustainable Corporations


Building enduring organizations increasingly requires companies meet complex issues beyond customer expectations.

Today being the employer of choice requires that they understand and meet the needs of a complex workforce; being the preferred neighbor demands that they engage with stakeholders in the community authentically and transparently.

In this series, John Friedman, cofounder and vice chair of the board of directors for the Sustainable Business Network of Washington (SBNOW), decodes what is involved in creating -- and sustaining -- a sustainable company.

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