November 13, 2019 The Corporate Social Responsibility Newswire

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Brand Valued


Rather than seeing a divide between brand and sustainability, can it be more effective to see sustainability as a conduit between brand and the core purpose of the business?

This series, exclusively on CSRwire's Talkback, will continue the conversation Guy Champniss began in his book Brand Valued: How Socially Valued Brands Hold The Key To A Sustainable Future And Business Success, and look into the complex arena of sustainability, green, brand, marketing and a company's mission.

Connect with Guy @guybrandvalued and start by taking this short quiz: How well placed is your brand to be socially valued?

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