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Posts tagged with consumerism

The Thing with Desire: Why Brands Need to Understand What We Want By Anna Simpson

Posted: Apr 30, 2014 – 09:45 AM EST
With the launch of her book, The Brand Strategist's Guide to Desire, Anna Simpson proposes a new role for brands: not manufacturing desire through clever campaigns, but responding to it with integrity.
Fair Trade for All: If Not Now, When? If Not You, Who? By Guest Contributor

Posted: Oct 17, 2013 – 09:00 AM EST
Who makes what you wear? A new campaign brings workers out of the shadows and promotes fair trade on Talkback.
Switching the Sustainability Paradigm: From Demanding Perfection to Authenticity By Elaine Cohen

Posted: Aug 19, 2013 – 08:53 AM EST
There is no such thing as perfection in corporate sustainability. It's all a journey, and it's all relative. Yet, some companies seem to think they need to convince us that everything they do is sustainable, even if it is not. Elaine Cohen reports.
Engineering Happiness: Is There an Easy & Foolproof Way to be Happy? By Guest Contributor

Posted: Jul 09, 2012 – 10:22 PM EST
"Business was originated to produce happiness. Are we in danger of forgetting this?" Authors Rakesh Sarin and Manel Baucells introduce their book: Engineering Happiness: A New Approach for Building a Joyful Life, on Talkback.
Thought Trap 2: "Consumer Society" is the Problem By Frances Moore Lappé

Posted: Apr 03, 2012 – 10:47 AM EST
Giving consumers real choices. Frances Moore Lappé explains on Talkback.
How I Spent My Black Friday: Selling - Not Buying By Wendy Gordon

Posted: Nov 30, 2011 – 10:47 PM EST
Wendy Gordon, a leader in the green consumer movement, tells of her Black Friday in reverse. On Talkback.