Posts tagged with cause marketing

Five Inspirational Companies to Watch in 2017 By Liz Bardetti

Posted: Nov 21, 2016 – 06:00 AM EST

Corporate philanthropy is focused on heart and luckily, more companies are finding ways to incorporate giving and heart into their own business practices. Employees want to give back and participate in the community, candidates watch potential employers closely when considering applications and consumers are as vigilant on cause work as ever.

Measuring Olympic Returns: Activism and Purpose Share Marketing Spotlight in Sochi By Guest Contributor

Posted: Mar 14, 2014 – 09:00 AM EST

With activists sharing space with brands in equal measure at the Sochi Olympics, what brands did well and which ones fell by the wayside? Edelman's Larry Koffler reports.

#CSR2014: What Will Disrupt Your Year in 2014? By Aman Singh

Posted: Feb 18, 2014 – 09:00 AM EST

Last year was an eventful year in CSR and sustainability...but what lies ahead for CSR and sustainability in 2014? We rounded up over 200 practitioners, leaders, advisers and thinkers to discuss live on Twitter!

Multicultural Opportunity: What Savvy Cause Marketers Know By Guest Contributor

Posted: Oct 24, 2013 – 09:45 AM EST

Multicultural consumers are a "must-engage" audience. Sarah Cahan, Cone Communications, proves why on Talkback.

Show Me the Impact: 5 Ways to Close the Perception Gap By Guest Contributor

Posted: Sep 30, 2013 – 08:50 AM EST

Sarah Cahan, Cone Communications, offers five ways to close the gap on consumer skepticism and corporate giving. On Talkback.

The Rise Of Purpose-Driven Marketing. Again. By Monaem Ben Lellahom

Posted: Aug 09, 2013 – 09:00 AM EST

Cause marketing 3.0 helps businesses understand customers – and vice versa. Monaem Ben Lellahom explains on Talkback.

Community Outreach: Marketing Ploy in the Name of CSR or Part Of The Solution? By Michael Gutman

Posted: Aug 07, 2013 – 09:09 AM EST

Should community outreach and philanthropy fall under the purview of CSR? Michael Gutman, founder of social enterprise REACH The Future examines on Talkback.

Connecting the Dots Between Consumers, Consumption & Sustainability: The External Face of Unilever's Sustainable Living Plan By Aman Singh

Posted: May 01, 2013 – 09:05 AM EST

What role does a consumer-facing sustainability strategy play in the Unilever Sustainable Living Plan? Aman Singh wraps up her conversation with Unilever's Marketing Chief Keith Weed.

Unilever's Sustainable Living Plan: The Challenges of Being Too Ambitious By Aman Singh

Posted: Apr 24, 2013 – 09:38 AM EST

Unilever's Sustainable Living Plan was created and launched amid much fanfare in 2010. In part one of a two-part series, Aman Singh reviews the Plan in conversation with Chief Marketing & Communications Officer Keith Weed.

Creating Access For All: CVS Caremark Sets Ambitious Goals By Aman Singh

Posted: Apr 03, 2013 – 09:00 AM EST

An interview with Eileen Howard Boone, SVP of Corporate Communications and Community Relations for CVS Caremark and VP of its foundation, the CVS Caremark Charitable Trust.

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