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Posts tagged with cause marketing
Posted: Nov 21, 2016 – 06:00 AM EST
Corporate philanthropy is focused on heart and luckily, more companies are finding ways to incorporate giving and heart into their own business practices. Employees want to give back and participate in the community, candidates watch potential employers closely when considering applications and consumers are as vigilant on cause work as ever.
Posted: Mar 14, 2014 – 09:00 AM EST
With activists sharing space with brands in equal measure at the Sochi Olympics, what brands did well and which ones fell by the wayside? Edelman's Larry Koffler reports.
Posted: Feb 18, 2014 – 09:00 AM EST
Last year was an eventful year in CSR and sustainability...but what lies ahead for CSR and sustainability in 2014? We rounded up over 200 practitioners, leaders, advisers and thinkers to discuss live on Twitter!
Posted: Oct 24, 2013 – 09:45 AM EST
Multicultural consumers are a "must-engage" audience. Sarah Cahan, Cone Communications, proves why on Talkback.
Posted: Sep 30, 2013 – 08:50 AM EST
Sarah Cahan, Cone Communications, offers five ways to close the gap on consumer skepticism and corporate giving. On Talkback.
Posted: Aug 09, 2013 – 09:00 AM EST
Cause marketing 3.0 helps businesses understand customers – and vice versa. Monaem Ben Lellahom explains on Talkback.
Posted: Aug 07, 2013 – 09:09 AM EST
Should community outreach and philanthropy fall under the purview of CSR? Michael Gutman, founder of social enterprise REACH The Future examines on Talkback.
Posted: May 01, 2013 – 09:05 AM EST
What role does a consumer-facing sustainability strategy play in the Unilever Sustainable Living Plan? Aman Singh wraps up her conversation with Unilever's Marketing Chief Keith Weed.
Posted: Apr 24, 2013 – 09:38 AM EST
Unilever's Sustainable Living Plan was created and launched amid much fanfare in 2010. In part one of a two-part series, Aman Singh reviews the Plan in conversation with Chief Marketing & Communications Officer Keith Weed.
Posted: Apr 03, 2013 – 09:00 AM EST
An interview with Eileen Howard Boone, SVP of Corporate Communications and Community Relations for CVS Caremark and VP of its foundation, the CVS Caremark Charitable Trust.
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