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Posts tagged with branding
Posted: Aug 29, 2017 – 09:30 AM EST
The core tenants of a brand’s value proposition have long been understood to reside in functional, rational and emotional elements. The concept has stood the test of time and served marketers and strategists well … until now.
Posted: May 08, 2015 – 06:00 AM EST
We all live in “mediocracies” whatever our country’s form of government. We live in “attention economies” where brands, keywords and media trump politics, economics and culture in what Marshall McLuhan called “our global village”. Today we see countries following Britain’s branding in the 1990s as “Cool Britannia,” such as China’s promoting “The Chinese Dream” and the “circular economy”.
Posted: Jun 05, 2014 – 09:45 AM EST
Brands don't have to supply the answer. But they can be our partners in our journey for purpose. Anne Simpson wraps up her series on Talkback.
Posted: May 28, 2014 – 09:45 AM EST
Love for life starts with a healthy relationship between body and mind. What can brands bring to the party? Anna Simpson examines on Talkback.
Posted: May 12, 2014 – 09:45 AM EST
The Social Venture Network Interview series highlights SVN Innovation Award Winners as they work to scale their enterprises.
Posted: Feb 20, 2014 – 09:45 AM EST
How can corporations keep their sponsorships in line with their social responsibility? Cone's Alison DaSilva separates the chaff from the grain on Talkback.
Posted: Oct 16, 2013 – 09:00 AM EST
Unlocking the market to the bottom billions. Mal Warwick reveals the eight keys you need. On Talkback.
Posted: Aug 05, 2013 – 09:33 AM EST
Why did Nestlé Waters North America choose to use an open forum like Twitter to invite and answer its boldest critics? Future 500's Danna Pfahl examines on Talkback.
Posted: Jul 25, 2013 – 09:30 AM EST
Love those colorful M&Ms? How sustainable are they? Mars Inc. participates in a live Twitter chat cohosted by CSRwire and TriplePundit. A summary on Talkback.
Posted: May 15, 2013 – 08:14 AM EST
If human activities contribute to climate change, what can humans do to manage their impact on the environment? Joe Sibilia reports from the inaugural event on REDD+. On Talkback.
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