Posts tagged with branding

When Making a Good Product is No Longer Good Enough By Tim Joyce and Linda Deeken

Posted: Aug 29, 2017 – 09:30 AM EST

The core tenants of a brand’s value proposition have long been understood to reside in functional, rational and emotional elements. The concept has stood the test of time and served marketers and strategists well … until now.

The Circular Economy: Winning Brand For Sustainability! By Hazel Henderson

Posted: May 08, 2015 – 06:00 AM EST

We all live in “mediocracies” whatever our country’s form of government. We live in “attention economies” where brands, keywords and media trump politics, economics and culture in what Marshall McLuhan called “our global village”. Today we see countries following Britain’s branding in the 1990s as “Cool Britannia,” such as China’s promoting “The Chinese Dream” and the “circular economy”.

Our Hunger for Purpose: How Brands Can Help with "That Thing You Do" By Anna Simpson

Posted: Jun 05, 2014 – 09:45 AM EST

Brands don't have to supply the answer. But they can be our partners in our journey for purpose. Anne Simpson wraps up her series on Talkback.

Can Brands Speak to the Hippy in Us? By Anna Simpson

Posted: May 28, 2014 – 09:45 AM EST

Love for life starts with a healthy relationship between body and mind. What can brands bring to the party? Anna Simpson examines on Talkback.

Scaling a Sandal: In Conversation with "Not-Just-for-Profit" Sseko Designs By Social Venture Network

Posted: May 12, 2014 – 09:45 AM EST

The Social Venture Network Interview series highlights SVN Innovation Award Winners as they work to scale their enterprises.

Politics of Sponsoring: Decoding the Winners & Losers at the Sochi Olympics By Guest Contributor

Posted: Feb 20, 2014 – 09:45 AM EST

How can corporations keep their sponsorships in line with their social responsibility? Cone's Alison DaSilva separates the chaff from the grain on Talkback.

How Can You Do Business with 2.7 Billion $2-a-Day Customers? By Mal Warwick

Posted: Oct 16, 2013 – 09:00 AM EST

Unlocking the market to the bottom billions. Mal Warwick reveals the eight keys you need. On Talkback.

Measuring the Value of Stakeholder Engagement via Twitter By Guest Contributor

Posted: Aug 05, 2013 – 09:33 AM EST

Why did Nestlé Waters North America choose to use an open forum like Twitter to invite and answer its boldest critics? Future 500's Danna Pfahl examines on Talkback.

Sustainability in Action: Mars Addresses Its Audience By Guest Contributor

Posted: Jul 25, 2013 – 09:30 AM EST

Love those colorful M&Ms? How sustainable are they? Mars Inc. participates in a live Twitter chat cohosted by CSRwire and TriplePundit. A summary on Talkback.

From CSR to Shared Value, From Carbon Offsets to Social Enterprise? By Joe Sibilia

Posted: May 15, 2013 – 08:14 AM EST

If human activities contribute to climate change, what can humans do to manage their impact on the environment? Joe Sibilia reports from the inaugural event on REDD+. On Talkback.

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