Last summer on vacation while doing some research, Eve Ellis, a wealth advisor at Morgan Stanley, stumbled upon a stunning correlation between women in the board room and higher revenue and lower risk at a company.
Her hypothesis: when half the population of the world offers a great financial edge but are overlooked, opportunity knocks to create equity in more ways than one. Currently, only 16.9 percent of board members are women in the U.S., and her goal is to help get that number to 50 percent.
So along with her colleagues, she set up a new portfolio called Parity, which only invests in companies that meet Morgan Stanely's financial requirements and have at least three women on their boards.
The belief: Parity leverages the benefits of having women with sound business acumen in authority and provides companies with the opportunity to raise the bottom line -- an essential ingredient to level the playing field.
Alluding to the extensive research already conducted by organizations like McKinsey, Catalyst, and Credit Swiss, and universities like Pepperdine, Columbia, North Eastern, and Harvard University, that supports the advantages of higher ratios of female leadership, Ellis discusses the 20 companies currently in the portflio -- and confirms how a financially sound solution can help align corporate social responsibility with results, the bottom line and society.
"The evidence is so tempting that to refute or refuse it would be crazy," she says. Take a look!