Jeff Mendelsohn's mission was to pioneer markets to prove that sustainable business is a viable avenue to create profit. So he started New Leaf Paper, a $30 million, privately-held paper company that has set the standards for 100 percent recycled paper in the mainstream.
In this week's video interview, Mendelsohn reveals his unique insights on the driving ethics of sustainable business and shares his vision of New Leaf Paper as a catalyst for change, as well as his thoughts on current policy toward carbon reduction.
Mendelsohn's passion for business began in college as he built what started as a family business into an industry game changer, despite the challenges of old mill design based on processing timber. Without outside investors, the young entrepreneur followed one goal: to meet the goals of profitability and test the notion of a profitable sustainable business.
He believes that taxation on carbon is essential, but must be done slowly to ensure carbon creators have the ability to manage the change. Mendelsohn also believes that government spending aligned with sustainability can provide a necessary catalyst for change. By stimulating the clean energy sector with government spending, he emphasizes, we can move away from depending on foreign oil through alternatives such as solar.
But can government become a harbinger of change and align its policies to reflect the goals of the people? Take a look!