October 13, 2019

CSRWire.com The Corporate Social Responsibility Newswire

news by category

CSRwire Talkback

| join the conversation

Creating Good Work: Social Entrepreneurs Must Learn to Change Before Affecting Change in Business

The old adage “change begins at home” holds equally true for social entrepreneurship as well.


By Ron Schultz

Creating Good Work – The World’s Leading Social Entrepreneurs Show How to Build a Healthy Economy had a rousing launch a couple of weeks ago at the annual AshokaU Exchange, held in San Diego, CA.  

The event, bursting with youthful exuberance, brilliance and amazing social entrepreneurial efforts, was a testament to the growth and vitality of this industry. 650 students, faculty, administrators and other social innovators, from all over the globe, were witness to a vibrant display of creating good.

This gathering was all about making change, as Ashoka’s Changemaker branding heralded at every opportunity. And change is what inspires, motivates, and drives students and longtime practitioners, alike.

However, if you are going to affect change, I would think that one would want to be an expert in change; in what that means, in all its permutations, manifestations, and consequences. Unless and until we are dedicated to this expertise, transforming it from a desire to simply make things different to an effective and meaningful action-based strategy that actually changes something for the better, our efforts will come and go like the passing months.

Change Begins With Me

First, change is very personal. It begins where we are. Me looking at Myself and recognizing that I Creating Good Work: A guide for social entrepreneurscould be more effective. Craig Dunn describes this in Creating Good Work as “deliberate disruptive design.” Nothing is sacred, especially the social entrepreneur. This is what social entrepreneurship is all about – deliberate disruptive design.

But before any outside shift can be implemented it behooves the social innovator to thoroughly examine herself or himself closely, to see what they aren’t willing to change. What obstacles keep them from changing?

Without that thorough comprehension of what keeps them from moving differently, there should be no expectation of shifting others. This requires a means or methodology to make this kind of assessment and the time for this reflexive initiative.

First Step: Change Is About Us Changing Us

But this first and primary step in the change process is often overlooked or ignored when the necessary change is urgent. It just doesn’t seem like there is time for self-reflexive attitudes. We must act. There has been a long history and pervading perspective within the social innovation and NGO worlds of “Us” helping “Them.” Change is not about us changing them, but us modeling the behavior we want others to emulate.

And ultimately it is about Us helping Us.

Want to win a copy of Creating Good Work – The World’s Leading Social Entrepreneurs Show How to Build a Healthy Economy? Join our News Alert and send us a note at editor@csrwire.com with the subject line titled "Creating Good Work"! We'll announce the two lucky winners in our Daily News Alert on Monday, March 25th!

When I tried to explain this to a group of rather over-privileged undergraduates from a university steeped in a long tradition of “Us Helping Them” they had no idea what I was saying. Then, I put them together with a group of homeless people in a local shelter who were trying to pull themselves out of their predicament by starting small businesses.

After working together for about 10 weeks, the greatest transformations actually took place in the students. Even though they could return to their cushy lives at the end of each working session, they still understood the folks they were working with were not “them,” but just other people for whom change managementthey now cared deeply.

Accepting Change In Others

In becoming an expert on change, our ability to allow ourselves to accept change in others, however it shows up, is another essential aspect. The notion that making change for others is about them changing as I want them to change doesn’t always work so well.

We saw that in some of the outcomes of what has been called, “Arab Spring.”

They had the opportunity to change, but they didn’t change the way we wanted, so it must have been a failed change. There was no question: they made change happen. But our inability to allow others to change how they see fit means that making change is not always as neat as we plan. And by extension, we must also take into consideration the consequences of the change we make happen. Wanting lives to be better for others, may not mean the same for everyone involved.

This does not mean that we stop trying to effect change, but rather, if we are so moved to act in this fashion, we must understand, with our eyes wide open, the dynamics of the changes we wish to unleash.

Accommodating Change

And while there are countless other elements at work within the change process, we have to take into changeaccount the ability of whatever system we are operating in to accommodate change. Every system has a boundary within which it operates and organizes. If that boundary experiences a sudden change it can’t withstand, it bursts, and we are left with a rather chaotic situation.

The economic collapse that burst through our system barriers in 2008 is an excellent example of a system in which the resilience of the boundary could not accommodate the massive change that was perpetrated.

Sometimes, we have to blow up the system to affect the changes we want, but in doing so we have to understand that there are consequences to that kind of radical change. Chaos is not an evil phase. It is neither good nor bad. It can cause calamity or it can offer an opportunity to create a new boundary in which things can organize, freshly, unencumbered by past mistakes. Again, change of this magnitude must be understood before enacting it.

“Making change” happens whether we want it to or not.

If we want it to be change we want, we must begin with our very own selves. In the book, Creating Good Work, I open my chapter on change with a fairly recent story:

The Dalai Lama walks up to a hot dog vendor and says, “Make me one with everything.” The hot dog vendor hands him his hot dog and says, “That will be $2.65.” The Dalai Lama gives him three dollars. The vendor puts the money in his pocket and goes back to stirring his onions. The Dalai Lama says, “Excuse me, sir, but what about my change?” The hot dog vendor looks up and says, “Oh, I’m sorry, I thought you knew—change comes from within.”


Want to win a copy of Creating Good Work – The World’s Leading Social Entrepreneurs Show How to Build a Healthy Economy? Join our News Alert and send us a note at editor@csrwire.com with the subject line titled "Creating Good Work"! We'll announce the two lucky winners in our Daily News Alert on Monday, March 25th!


The Collaborative Framework: From Social Contest to Social Body

Seven Principles: Developing New Social Enterprises with Benetech

Creating Good Work: Identifying Commonwealth-Building Healthy Economies

Shifting The Unshifting – The Course Of Social Innovation

Creating Good Work: Bringing Good Capital Home with a Living Economy Fund

Creating Good Work: A New Series on Social Innovation by Social Innovators

The opinions, beliefs and viewpoints expressed by CSRwire contributors do not necessarily reflect the opinions, beliefs and viewpoints of CSRwire.

Search The Blog



Issuers of news releases and not csrwire are solely responsible for the accuracy of the content